Dolfin, a Barcelona-based AI-native platform for sales compensation management, has raised a €2.1 million ($2.5 million) Seed round to accelerate product development and expand its presence across Europe and the United States.
The round was led by Swanlaab, with participation from Archipélago Next, Inveready, and Dozen Investments.
“Many teams don’t believe their compensation system is broken. But they spend weeks every quarter, fixing it, explaining it, and finding ways to work around it. We built Dolfin because we knew there was a better way to align people’s ambition with business goals,” said Daniel Seror, CEO and co-founder of Dolfin.
Founded in 2023, Dolfin helps RevOps, finance, and compensation teams design, manage, and adapt compensation plans without spreadsheets, complex implementations, or external consultants.
The platform also brings compensation closer to sales teams themselves, giving them real-time visibility into their earnings, helping them understand how their actions impact performance, and clarifying where to focus to achieve their goals.
“In essence, Dolfin turns static compensation plans into dynamic systems that teams can actually use, aligning incentives, behaviour, and performance in real time,” the company mentioned in its press release.
According to Dolfin, most companies with sales teams rely heavily on their compensation models. These incentive structures shape sales priorities, influence operational design, and determine how effectively company strategy is communicated to frontline teams.
However, in many organisations, commission management still depends on spreadsheets, legacy tools, and manual processes. Plans are frequently adjusted mid-cycle, data is corrected, and assignments are modified, but many systems are not designed to reflect this dynamic reality.
As a result, organisations often end up with a process that eventually produces accurate figures, but only after weeks of manual reconciliation, cross-team alignment, and ongoing uncertainty. Revenue teams spend significant time fixing and clarifying something that should be far more automated and agile, the company states.
Dolfin argues that compensation does not merely measure performance—it actively drives it. Incentives shape what sales teams focus on daily, how opportunities are structured, and whether corporate strategy is actually executed. Yet most organisations lack real visibility into whether their plans are working or how they influence day-to-day behaviour.
The platform integrates with CRM, ERP, and HRIS systems. According to the company, onboarding that previously took six months can now be completed in a matter of weeks. Commission cycles that once required days of manual validation can now be closed in hours, even as business strategy and plans continue to evolve.
Dolfin also enables sales teams to see in real time how each deal impacts their earnings, whether they are on track to meet targets, and which actions can help them progress to the next level.
The Spanish startup emphasises that AI has been central to its development from day one. It believes this creates a structural advantage over traditional platforms, which often rely on costly consulting services to adjust even a single rule. This capability, Dolfin notes, allows new incentive plans to go live within hours, and even short-term 48-hour “flash incentives” can be deployed without requiring an implementation team.
“Incentive compensation has always been complex. What has changed is that we can finally make it simple for the people who use it. Our goal is to help companies design incentives that truly drive performance and give all teams clarity on how revenue is generated and how they can maximise their earnings,” explained Antoni Bardina, CPO and co-founder of Dolfin.
With this funding, Dolfin plans to accelerate product development and expand its go-to-market team across Europe and the United States. The company is already SOC 2 certified and works with organisations generating more than €851 million ($1 billion) in annual revenue
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