Bringing together platforms, TV networks, producers, distributors, and other key players from the Ibero-American audiovisual industry, the Iberseries & Platino Industria 2025 event, recently held in Madrid, was an exceptional showcase for SEGOFINANCE, Spain’s leading company in alternative investment. There, its founder and CEO Javier Villaseca presented the successful formula of its SEGO Creative division, designed to connect cultural projects seeking funding with private investors.
With a marketplace model accessible to anyone looking to make their capital profitable while supporting creativity and innovation, SEGO Creative has established itself as a key player in financing the audiovisual ecosystem in just one year. With a network of 40,000 investors and more than €2 million raised across fourteen projects, the fintech’s success highlights the growing interest of retail investors in supporting culture. “We’ve found the right formula by allowing the democratization of investment in products that were previously accessible only to a few,” says Villaseca.
And although the Spanish market is still young, “this type of alternative cultural investment is already widespread in other countries and allows creators and producers to diversify through private funding — with loans of up to €5 million — to complement existing sources of financing, reducing dependency on banks while gaining agility and autonomy,” Villaseca adds. Moreover, according to the SEGOFINANCE CEO, the entry of private capital “helps strengthen the industry, making it more resilient and, above all, more profitable.”
A new stage of growth under the leadership of Patricia López
Also attending Iberseries was Patricia López, recently appointed as the new Head of SEGO Creative. With over a decade of experience in fintech, investment, and corporate communications, López has been part of SEGOFINANCE’s journey since its early days, playing a key role in establishing the group as a benchmark in alternative investment in Spain through her previous position as Marketing and Communications Director.
In her new role, López aims to consolidate SEGO Creative as the main channel for private financing in the cultural sector, facilitating access for creators to professional and transparent funding models. “We want SEGO Creative to be the bridge between creativity and investment. Our goal is to ensure that no viable cultural project is left unrealized due to lack of resources,” says Patricia López.
Supporting film, series, documentaries, video games, and theater, SEGO Creative has been involved in projects such as the feature film La Deuda by Daniel Guzmán, premiering this month; El enigma Inés by Joan Estrada; Cuántica Rave by Paco Campano; and its most recent financed project, Paco Rabal, más allá de la pantalla, a documentary dedicated to the great actor Paco Rabal. The platform has also financed international projects, including its first completed animation project.
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