PassEntry has announced a strategic investment led by Bonsai Partners and Acurio Ventures to strengthen its leadership in digital pass issuance and enhance integrations with point-of-sale (POS) systems worldwide, driving accelerated growth. This investment is expected to enable PassEntry to grow its customer base 300% and expand into five new countries with a particular focus on North America and APAC.
PassEntry is redefining the way businesses distribute and manage digital passes, from loyalty cards and event tickets to membership passes, ensuring a seamless and intuitive experience within the Apple Wallet and Google Wallet. To this end, the company aims to have a presence in more than 10 major markets to solidify its position as a global leader in the digital pass industry by the end of 2025.
“This investment pushes us further ahead in the pass issuance space,” said Nico Cary, CTO and Co-Founder of PassEntry. “It’s not about just issuing passes, it’s about making the process so simple and seamless that businesses don’t even have to think about it. We’re integrating directly with point-of-sale systems to eliminate friction, help businesses acquire customers effortlessly, and redefine engagement.”
PassEntry is transforming the way organisations drive customer engagement, retain customers and reward loyalty. “PassEntry is leading the next wave of digital transformation,” said Josh Shepherd, COO and Co-Founder of PassEntry. “We are delighted to welcome Bonsai and Acurio Ventures on board, with their wealth of experience specifically in the SaaS and ticketing sectors”.
Ander Michelena, Founding Partner at Acurio Ventures, claimed “PassEntry is revolutionising the endless possibilities of digital wallets as well as unlocking overlooked revenue streams for business owners, helping them engage seamlessly with loyal customers and fans. At Acurio, we are thrilled to support PassEntry in this promising growth phase”
“PassEntry is unlocking new possibilities for businesses and consumers alike,” said a Javier Cebrían, general partner from Bonsai Partners. “We are excited to support their expansion and help drive the next evolution of digital pass technology.”
About Acurio Ventures: Acurio Ventures is a European venture capital firm based in Bilbao that invests in a wide variety of sectors and business models under a flexible approach based on a strong entrepreneurial DNA that allows them to open opportunities to entrepreneurs by providing both capital and strategic expertise.
With almost a hundred portfolio companies, Acurio Ventures co-leads and sometimes leads rounds with great flexibility when investing and divesting, basing its decisions on capital efficiency as well as realistic strategies to achieve profitability: https://www.acurio.vc/
About Bonsai Partners: Bonsai Partners is a technology investment fund with over two decades in European tech ventures. Managed by a seasoned team with a proven track record as investors, entrepreneurs and managers, Bonsai has helped scale successful software companies and marketplaces like Idealista (now owned by Cinven), Bodas.net (part of the Permira-owned “The Knot Worldwide” group) or Glovo (acquired by Delivery Hero).
To learn how PassEntry can transform your business, visit www.passentry.com or contact our team at hello@passentry.com.
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