Go PopUp, the international platform that connects unique spaces with brands and agencies for activations, events, and pop-up stores, has closed a €300,000 funding round composed of Business Angels, public backing from ENISA, and the venture capital fund Ona Capital, which led the operation.
The funding will accelerate international expansion and consolidate Go PopUp’s leadership in the temporary rental market—a model that applies the Airbnb logic to retail, experiential marketing, and brand events.
Founded in Barcelona, Go PopUp was created with the mission of enabling unique experiences, connecting space owners with over 2,000 brands and agencies seeking distinctive locations for launches, activations, and immersive campaigns.
Currently, the company operates in 22 cities across 13 countries, combining its technology platform with a creative agency specialized in strategy, production, and retail positioning.
“We rescued Go PopUp at a critical moment and decided to reimagine the model. Today, we are not only profitable but have demonstrated that the pop-up format remains one of the most effective strategies for brands looking to connect with people and generate real impact,” explains Michelle Felip, co-founder of Go PopUp.
Carolina Argenté adds: “This round with Ona Capital will allow us to continue growing and expanding our global community of spaces and brands. Every day, more companies understand that physical experiences remain key, even in the digital era.”
Over the past year, Go PopUp has registered a year-on-year (YoY) growth of 149% and expects to double its results in 2026, reaching an estimated YoY growth of 200%. The company also plans to double the number of active spaces by 2026, from the current 3,000 to over 6,000, driven by the increasing demand for in-person activations from global brands.
A key element in this growth has been the active participation of Atomic4VC, which has not only supported the project since its relaunch but has also led the entire marketing, sales, and positioning strategy. Additionally, Atomic4VC played a crucial role in structuring this round and connecting with key investors.
Over the last year, Go PopUp has been behind notable projects such as the arrival of Pop Mart (the popular Labubus) in Spain with its pop-up in Barcelona, the expansion of EcoFiltro, and the launch of Messi’s new beverage.
With this funding round, the company strengthens its position in a growing market and prepares for new openings and international collaborations in 2026, maintaining its goal of enabling any brand to open a pop-up in any city in the world within days.
About Go PopUp
Go PopUp is an international platform that connects space owners with brands and agencies seeking locations for activations, events, and pop-ups. Founded by Michelle and Carolina, the company combines technology and creativity to provide comprehensive solutions in retail positioning, brand strategy, and production.
More information at www.gopopup.com
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