COFIDES will contribute to the growth in Italy of the digital marketing firm ISPD. To this end, it has provided a loan of €588,000 from the Fund for Foreign Investment (FIEX), with which the company will finance the acquisition of 51% of the Italian company Rocket PPC, specialized in digital advertising and web analytics.
ISPD will thus expand its services and strengthen its presence in Italy, one of the main European markets, as well as broadening its customer base. The operation benefits from the COFIDES Impact program, through which it promotes projects that generate a positive impact on the SDGs. In this project, the price bonus on the financing of the variable sustainability component is linked to the company calculating and reducing its carbon footprint.
COFIDES' Corporate Investment Director, Miguel Ángel Ladero, highlighted that "it is gratifying for COFIDES to support innovative companies such as ISPD, which through their activity contribute to giving visibility to other companies, favoring their growth and competitiveness in a global market, thus boosting the economy and favoring job creation."
Jordi Ustrell, CFO of ISPD, states: "We are very grateful for the COFIDES’ support in our international growth strategy as well as the facilities in filling in all the necessary information. The acquisition of Rebold PPC will not only allow us to strengthen our presence in the key Italian market, but also opens up new opportunities for us to offer innovative and high quality services to our customers."
ABOUT ISPD
ISPD is a marketing and communication services group that reshapes the relationship between people and brands. Our agencies combine cognitive science and creativity to offer comprehensive solutions to our clients. We have a multidisciplinary team of over 500 experts in research, data science, storytelling, shopper marketing, gaming, media, technology solutions and consultancy to deliver innovative results to our clients. The group is listed on Euronext Growth, Paris (ALISP). If you need more information, please visit ispd.com.
ABOUT COFIDES
COFIDES is a state-owned commercial company specialized in managing State funds that provides financing for private investments to achieve various public policy objectives. For over three decades, it has been managing resources aimed at supporting the internationalization of Spanish companies, and since 2021, the FONREC, a fund aimed at strengthening the solvency of Spanish companies severely affected by the COVID-19 pandemic. COFIDES has been assigned the direct management of two new financial instruments: the Co+-investment Fund (FOCO), to attract foreign investment to Spain in activities mainly linked to green and digital transitions, and the Social Impact Fund, aimed at reinforcing the national ecosystem of impact investment. Additionally, COFIDES supports the Spanish Agency for International Development Cooperation (AECID) in managing financial cooperation resources. The Spanish state owns 53% of the capital, while the remaining 47% is held by Banco Santander, Banco Bilbao Vizcaya Argentaria (BBVA), Banco Sabadell, and the Development Bank of Latin America and the Caribbean (CAF).
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