IRIS Ventures has announced its investment in Lucille, a science-backed senior nutrition company founded by Jess Haghani, dedicated to bringing joy, dignity, and high-quality nutrition to older adults.
The company operates in the senior nutrition segment, one of the most meaningful yet underserved categories in consumer health. In the United States, the 75+ and 85+ populations are expected to grow by 45% and 100%, respectively, over the next decade, while the category remains largely dominated by legacy, ultra-processed products with limited innovation.
Founded in 2025 after its founder experienced first-hand the lack of better-for-you nutritional options for her own grandmother, Lucille has developed high-protein, high-fibre shakes specifically designed around the nutritional needs and taste preferences of older adults.
IRIS Ventures highlights that Lucille is redefining a long-stagnant category through a science-led approach focused on nutrition, taste, and accessibility. The firm expresses its pride in partnering with Jess Haghani and the Lucille team to help build the defining brand in senior nutrition
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