HappyMami, a Spanish startup specialising in innovative solutions for breastfeeding and baby care, is continuing to strengthen its growth with the support of Eoniq.fund, which is reinforcing its commitment to the company as it enters a new phase of expansion, technological development and international growth.
Eoniq.fund's investment will enable HappyMami to continue pursuing its mission of transforming the breastfeeding and mixed-feeding experience through personalised solutions, professional support and technology designed to improve maternal and infant wellbeing. As part of this new stage, the company aims to expand its operational capabilities, strengthen its presence in new markets and continue developing products and services that address the real needs of mothers, babies and families.
Founded by professionals with expertise in breastfeeding, engineering and neonatal health, HappyMami has developed the world's first personalised baby bottle tailored to each mother's anatomy, helping families combine breastfeeding, mixed feeding and bottle feeding without compromising breastfeeding continuity or the emotional bond between mother and baby.
Headquartered in Andalusia, Spain, the company combines technology, personalisation and professional support to deliver a differentiated experience for families. Its proprietary system enables bottles to be designed according to each mother's physical characteristics, improving babies' acceptance while addressing one of the most common challenges of mixed feeding: breast or bottle refusal.
HappyMami has also built a highly engaged digital community centred on authentic motherhood, postpartum wellbeing and emotional support during the early stages of parenting. Its proposition aligns with an increasingly relevant social conversation around mental health, work-life balance, breastfeeding and modern motherhood, providing practical solutions to challenges that many families experience with little specialised support.
Today, more than 100,000 families have trusted HappyMami's products and services. The company continues to develop new solutions focused on personalisation, digital support and technology-driven maternal and infant care. Beyond its flagship product, HappyMami offers professional guidance from certified midwives together with educational resources integrated into the user experience, reinforcing its position as a brand that supports families well beyond the product itself.
During this new phase of growth, HappyMami will accelerate its international expansion, strengthen its manufacturing and logistics capabilities, and further develop digital features focused on personalisation, monitoring and customer experience. The company also plans to reinforce its brand presence across Europe and Latin America, where demand for innovative maternity, breastfeeding and baby care solutions continues to grow.
For Eoniq.fund, increasing its commitment to HappyMami is fully aligned with its strategy of supporting high-potential Spanish startups capable of creating new market categories by combining technology, social impact and strong consumer engagement. HappyMami represents the type of opportunity the fund seeks to identify: founder-led companies with strong execution capabilities, differentiated value propositions and solutions addressing markets with significant room for innovation.
"HappyMami has transformed a very specific need into a technology-driven and emotionally compelling solution with tremendous international potential. We are particularly impressed by the company's ability to combine innovation, healthcare and user experience in a sector that still offers significant opportunities for transformation. At Eoniq.fund, we are committed to supporting companies like HappyMami that develop useful, scalable solutions capable of making a meaningful impact on people's lives," said Tom Horsey, Managing Partner at Eoniq.fund.
Eoniq.fund's continued backing also reflects its confidence in HappyMami's evolution and its ability to establish itself as a leading company in the maternal and baby care sector. At a time when women's health, motherhood and personalisation are becoming increasingly important within the startup ecosystem, HappyMami has built a differentiated position by combining clinical expertise, product innovation and close engagement with families.
With this new growth milestone, HappyMami will continue developing solutions designed to improve the experience of mothers and babies, making breastfeeding more flexible, supported and tailored to the unique needs of every family.
About HappyMami
HappyMami is a Spanish startup specialising in innovative breastfeeding and neonatal care solutions. The company develops personalised products and technology-driven maternity solutions designed to improve the experience of mothers and babies by combining science, personalisation and professional support. Headquartered in Andalusia, HappyMami has established itself as one of Spain's most innovative emerging brands in the maternal and baby care sector.
About Eoniq.fund
Eoniq.fund is an early-stage venture capital fund focused on supporting technology companies founded in Spain, with a particular interest in identifying high-potential startups beyond the country's major entrepreneurial hubs such as Madrid and Barcelona. The fund invests in innovative early-stage businesses while fostering a collaborative community of founders and investors to accelerate long-term growth and international expansion.
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Founded by professionals with expertise in breastfeeding, engineering ...
