Goddess Maintenance Company (Goddess), the pioneering biotech beauty brand rewriting the rules of professional haircare, today announced a multi-million investment from Iris Ventures, the leading consumer growth investor with deep expertise in beauty. The partnership reflects Iris Ventures’ strong conviction in Goddess’s mission and potential, and marks a defining milestone in the brand’s next chapter of growth.
Founded by seasoned entrepreneurs Lauren Vesler, Manda Mason, Denise Russell, and Edward Connaghan — a team with a proven record of building and scaling iconic brands such as Olaplex, K18, and W Nail Bar — Goddess is redefining the future of professional haircare. The brand pioneers an entirely new category: bioprotection™, a science-driven approach dedicated to safeguarding the health and longevity of hair. At its core lies the proprietary Goddess Molecule™, an advanced innovation engineered to strengthen hair’s natural structure, defend against environmental and chemical damage, and preserve long-term vitality. By shifting the industry’s focus from treatment to prevention, Goddess is transforming how we care for our hair.
With its launch, Goddess has already established a global footprint across 100+ countries, with a strong presence in professional salons, reflecting its commitment to performance and credibility at the hands of expert stylists. This worldwide perspective positions the brand not just as a product company, but as a movement to elevate haircare into a biotech-driven ritual of protection and empowerment.
“We’re thrilled to welcome Iris Ventures as partners on our journey,” said Lauren Vesler, Co-Founder and CEO of Goddess Maintenance Co. “Their deep knowledge of beauty, commitment to innovation, and belief in our mission to pioneer bioprotection in haircare, made this collaboration a natural fit. We weren’t actively seeking new capital, but their unique know-how of the industry, track-record, passion and conviction in what we’re building created the perfect opportunity to scale our vision globally. With Iris Ventures by our side, we’ve formed a dream team.”
Iris Ventures, a global consumer growth investment firm, is recognized for partnering with visionary, founder-led brands across beauty, wellness, and lifestyle. With a portfolio of companies that have successfully scaled internationally, Iris brings deep expertise in building category-defining consumer brands and a strong track record of supporting female-founded businesses. The firm has backed leading consumer brands including Maurten, Olistic, Healf, Superlativa, Artemest, Biomel or Mammaly, amongst others.
Since its inception in 2021, the firm has established itself as the partner of choice for branded consumer product and service businesses, offering deep strategic and operational support to accelerate the growth of its partner brands. The firm is now launching its second fund, targeting €200 million.
For Iris Ventures, this investment is more than just capital—it's a bold belief in the science, the story, and the unstoppable momentum behind Goddess’s vision.
“Goddess is at the forefront of science-led beauty, delivering a true breakthrough and creating an entirely new category in professional haircare—bridging the gap between repair and maintenance,” said Montse Suarez, Founder and Managing Partner at Iris Ventures. “With their proprietary molecule, deep salon-first roots, and global ambition, they’re unlike anything we have seen in the market.”
Marc Calzada, Investor at Iris Ventures, added: “Goddess’s visionary leadership and magnetic brand identity are redefining the industry. The founding team is an absolute powerhouse—with the drive, expertise, and bold vision needed to lead the future of professional haircare. We are thrilled to be part of their journey.
With Iris as a strategic partner, Goddess will accelerate its pipeline of innovation, expand its salon partnerships, and deepen its global presence, while amplifying its message of empowerment and science-driven self-care.
A segment with great growth projection
The global haircare market reached approximately 107 billion dollars in 2024 and is projected to grow at a compound annual rate (CAGR) of 4% until 2029. Within this context, the premium segment, estimated at 21.8 billion dollars in 2025, stands out for its dynamism, with a projected growth rate of 6.4% CAGR, which would lead its value close to 29.7 billion dollars in 2030.
The investment in Goddess is framed within this sustained expansion in the haircare market, especially in the professional channel, with high-profile operations having taken place that consolidate the segment’s attractiveness. Recent examples include Olaplex's IPO in 2021, valued at 13 billion dollars; Unilever's acquisition of K18 for 1 billion dollars; or the recent purchase of ColorWow by the L'Oréal group, also valued at around 1 billion dollars.
About Goddess Mantainance
Goddess Maintenance Co. (Goddess) is a leading professional haircare brand pioneering a new category in the industry: bioprotection. Rooted in cutting-edge biotechnology, the brand is redefining haircare by focusing on prevention and longevity rather than damage control. Its proprietary innovations are designed to protect and future-proof hair at the biological level, setting a new standard for professional care. With a mission to empower individuals to radiate confidence and vitality, Goddess is building a global community around the belief that true beauty begins with protection.For additional information on Goddess Mantainance, please visit goddessmaintenance.com
About IRIS Ventures
Iris Ventures is a thematic growth fund investing in high-potential consumer brands and tech-enabled solutions across Europe, the UK, and the US. With a focus on shaping healthier, happier, and more convenient lives, Iris partners with category-defining businesses in beauty, health, wellness, lifestyle, nutrition, daily tech, and modern commerce. Iris brings unique expertise in beauty brand-building — combining deep industry knowledge, a global network, and a proven track record of supporting innovation across haircare, skincare, and wellness.The firm has backed leading consumer brands including Maurten, Olistic, Healf, Superlativa, Vicio, Artemest, Biomel, Mammaly, Essentialist or Saysh.
cloud technology axon
Thanks to the support of CDTI Innovación, the Catalan company Abrasto...
