Divisadero Capital, a Madrid-based investment firm, has acquired Visual Counter, a Spanish engineering company specializing in advanced people and passenger flow analytics solutions. Visual Counter was advised by Translink Corporate Finance in this transaction.
This acquisition further strengthens Divisadero Capital’s investment strategy focused on companies that digitalize the physical world, transforming real-world operations into software-enabled, data-driven and automated systems that represent a critical infrastructure layer of the modern industrial economy.
Founded over 15 years ago, Visual Counter is a Spanish engineering company with a strong track record in the IT sector. The company designs, manufactures and commercializes people and passenger flow analysis solutions for a wide range of sectors, including retail, banking, public transportation, airports, museums and large-scale infrastructures. Today, Visual Counter has more than 40,000 installed solutions across over 80 countries, reflecting its strong international footprint.
Through its engineering department, Visual Counter has the capability to efficiently address complex technical challenges, supported by state-of-the-art technological resources and a highly qualified team. Its operating model combines experience, technical rigor and a strong work philosophy aimed at optimizing costs, timelines and quality, enabling the company to deliver comprehensive solutions tailored to customer needs.
Visual Counter operates both domestically —where it has held a leadership position for more than 15 years— and internationally, serving key European, Asian, American and African markets, with the ability to distribute its products worldwide. The company’s quality policy is focused on meeting customer needs through the development of efficient and sustainable processes, ensuring long-term growth while delivering an optimal value-for-money proposition.
Divisadero Capital is an investment firm based in Madrid with a global reach and a focused mission: acquiring and building businesses that digitalize the physical world. Divisadero invests with concentration and conviction, taking a hands-on, operational and long-term approach. The firm partners closely with founders and leadership teams to expand recurring revenue models, strengthen product defensibility and scale mission-critical solutions internationally, embedding them deeply into customers’ workflows and delivering durable economic value.
The acquisition of Visual Counter will enable Divisadero Capital to accelerate the company’s international expansion, enhance its technological capabilities and further consolidate its position as a global reference in people flow analytics solutions.
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