BeHappy Investments, a 100% Spanish impact investment fund, has made a strategic investment in Kibus Petcare, a leading company combining advanced technology and natural nutrition for dogs. Through this transaction, BeHappy acquires a 5% stake in the company with the goal of supporting its growth both in the domestic and international markets.
Kibus Petcare has revolutionized the ‘pet tech’ sector with its innovative product: a smart cooking robot designed to automatically and personally prepare the exact amount of food each dog needs. The device uses 100% natural, additive-free ingredients and allows users to schedule meals through a mobile app, giving pet owners full control over their dog’s nutrition. This solution makes healthy pet feeding easy and convenient, aligning perfectly with the needs of owners who want the very best for their animals.
The capital raised from the 5% acquisition will be used to strengthen key areas of the company such as product development, customer base expansion, brand awareness, and commercial growth.
“At BeHappy, we see Kibus Petcare as a business model that, in addition to being innovative, addresses a real need in the market — especially at a time when pet owners are increasingly committed to the quality and health of their animals,” explains Miguel Ángel Rodríguez, CEO of BeHappy Investments.
The pet market in Spain continues its strong upward trend. According to the latest data from AEDPAC, in 2024 the sector generated €2.984 billion in turnover, including food, accessories, veterinary products, and services like grooming and training. In this context, Kibus Petcare stands out as a brand with strong expansion potential — not only in Spain, but also in international markets where similar solutions are still in early stages of development.
“Kibus Petcare’s business model has proven traction and a clearly differentiated value proposition, making it an excellent opportunity for our fund,”
adds Rodríguez.
The Kibus Petcare device is not only functional, but also seamlessly integrates into the daily lives of pet owners, making pet nutrition management simple and effective. The integration of hardware, software, and a mobile app — which controls every aspect of feeding — offers a unique approach in the sector and drives strong customer loyalty. Additionally, its subscription model supports ongoing engagement with users, allowing Kibus Petcare to maintain a close relationship with its customer base.
“Natural and personalized nutrition for our pets is a growing trend, and Kibus Petcare is perfectly aligned with this market evolution,” says Albert Icart, CEO of Kibus Petcare. “With the support of BeHappy Investments, we will continue innovating and expanding our solutions so more pet owners can offer their animals healthy, tailored nutrition.”
BeHappy Investments’ strategic approach goes beyond capital investment — it includes active involvement. The fund will contribute its expertise in business scalability, consumer insights, and its network of contacts to accelerate Kibus Petcare’s development. The close collaboration between both companies will focus on enhancing user experience, driving product development, and unlocking new opportunities in international markets.
About BeHappy Investments
Founded in 2022 and operational since 2023, BeHappy Investments is backed by a group of entrepreneurs and senior executives from diverse industries, united by the mission to invest in projects that promote a better world.
About Kibus Petcare
Kibus Petcare is a company transforming dog nutrition by integrating technology and natural food. Its smart cooking robot, which prepares healthy and personalized meals for pets, is changing the way dog owners manage their animals’ diets. With a strong focus on animal health and well-being, Kibus Petcare is positioning itself as a leader in the pet tech sector, with plans to expand across national and international markets.
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