Baker, an AI agent-powered performance marketing agency, has raised €525,000 in a funding round led by Draper B1, a venture capital firm that is part of the Draper Venture Network. The round also included participation from Angels, the investment company backed by Juan Roig and part of Marina de Empresas; Itnig, the Barcelona-based venture fund and startup ecosystem run by the founders of Factorial; and AIAIAI Ventures, the investment vehicle founded by the creators of Barkibu.
The funding will be used across three strategic priorities: advancing Baker's agentic platform, expanding the team, and accelerating customer acquisition in the mid-market and enterprise segments. The company plans to hire sales professionals to build a SaaS-style commercial organization, as well as marketing engineers capable of combining technical execution with deep campaign expertise.
Baker's goal is to establish its proprietary technology as the operational core of the agency, ensuring that every new customer strengthens the platform rather than requiring proportional headcount growth. The company aims to prove that service businesses can achieve the scalability and margins traditionally associated with software companies.
Founded by former Factorial leaders
Jacinto Fleta and David Alarcón first met at Factorial, where Fleta led the Growth team while Alarcón served as Senior Engineer. They are part of a growing wave of former Factorial employees launching their own startups after experiencing the company's culture of rapid growth and engineering excellence firsthand.
Their experience at Factorial has been instrumental in shaping Baker's vision. Before Baker, Fleta also founded Flamingueo and has longstanding ties to Valencia's entrepreneurial ecosystem at Marina de Empresas. He graduated from EDEM Business School, participated in the Lanzadera accelerator, and has now received investment from Angels Capital for the second time.
Founded just one month ago by Jacinto Fleta (CEO) and David Alarcón (CTO), Baker evolved from Landing Bakery, a SaaS platform focused on generating landing pages for paid advertising campaigns, into a full-service performance marketing company.
For every new client, Baker connects its platform to the company's business context, CRM, and advertising accounts. From there, its AI agents autonomously manage paid media campaigns, generate creative assets, build landing pages, and produce performance reports.
Unlike traditional agencies, where each additional client typically requires hiring more people, Baker delegates most operational work to AI agents. This enables the company to scale like a SaaS business while operating as a service provider: onboarding more customers without proportional increases in headcount, iterating faster across accounts, and maintaining margins above industry standards. The new funding will accelerate both platform development and customer growth.
"Our mission is to build the world's best agentic platform for paid marketing," said Jacinto Fleta, CEO of Baker. "We're building a paid marketing brain that doesn't just generate recommendations—it executes, from creative production to landing pages. Our vision is that service businesses will eventually achieve SaaS-like scalability and margins."
"What makes Baker especially compelling is that it brings software economics to a services business—scalability and margins that traditional agencies have never been able to achieve, all powered by an agentic infrastructure," said Luis Treviño, Investment Associate at Draper B1. "Beyond addressing a massive market opportunity, we're excited to back Jacinto and David from day one. When you meet a team whose ambition to solve a problem is contagious, you know you're in the right place."
About Baker
Baker is an AI agent-powered performance marketing agency. Its proprietary platform connects directly to each customer's CRM and advertising accounts to autonomously manage the entire customer acquisition lifecycle, including strategy, creative generation, landing pages, campaign execution, and reporting. The company was founded in 2026 by Jacinto Fleta and David Alarcón following the evolution of their previous product, Landing Bakery.
About Draper B1
Draper B1 is a Valencia-based venture capital firm with an international presence, investing in early-stage technology startups. It is part of the Draper Venture Network, the global alliance founded by Tim Draper that brings together more than twenty venture funds across the world's leading technology hubs.
The firm supports founders with the capital, expertise, and international connections needed to build globally competitive companies. Through the Draper ecosystem, portfolio companies gain direct access to a global network with a strong presence in the United States, helping accelerate international expansion.
To date, Draper B1 has managed three funds, invested in more than 100 startups, and built a strong track record of successful exits. Notable investments include Signaturit, Jeff, and Traventia, alongside numerous additional exits generating returns between three and five times invested capital.
About Angels / Marina de Empresas
Founded in 2015 and promoted by Juan Roig, Marina de Empresas is an entrepreneurial ecosystem comprising EDEM Business School (chaired by Hortensia Roig), the Lanzadera accelerator, and Angels, its investment company. Marina de Empresas supports entrepreneurial talent to strengthen the business ecosystem and contribute to society. Angels invests in entrepreneurial leaders to help build sustainable companies and connect them with investors. Since its inception, Angels has invested more than €40 million across 70 companies.
About Itnig
Itnig is a Barcelona-based startup ecosystem and venture capital fund focused on early-stage technology companies. In addition to investing through its own fund, Itnig operates a thriving innovation hub that includes coworking spaces, a specialty coffee shop, and one of the leading Spanish-language business podcasts, making it a central meeting point for founders, investors, and technology professionals.
About AIAIAI Ventures
AIAIAI Ventures is the investment vehicle created by the founders of Barkibu—a startup that, like Baker, emerged from the Marina de Empresas ecosystem. The firm deploys private capital into promising technology startups, leveraging its founders' experience building and scaling AI-powered software platforms.
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