GoGift and CQM Rewards are entering into a strategic partnership through a Waterland-led transaction, bringing together two leading European players within corporate gifting and incentive solutions. The companies will strengthen their international presence, deploy complementary strengths across key markets and further reinforce their position as one of the strongest global platforms within corporate gifting and rewards.
Headquartered in Copenhagen, GoGift today serves more than 25,000 B2B customers across more than 100 countries through its proprietary technology platform and unique global gifting infrastructure, including The Global Gift Card. GoGift entered a strategic partnership with Waterland Private Equity in 2025 to pursue a buy-and-build strategy aimed at creating a leading international gifting and rewards platform.
Over the past decades, CQM Rewards has built a leading position in Southern Europe with deep local market expertise and long-standing customer relationships.
In the future setup, CQM Rewards will contribute strong regional capabilities and market insights, while benefiting from access to GoGift’s international platform, technology and global reach.
Together, the companies will significantly strengthen their position and drive continued international expansion. Customers will benefit from a broader international gifting network, deeper local market expertise and a wider range of flexible reward and incentive solutions across multiple markets.
“This is a major leap in GoGift’s journey towards becoming a global market leader. Southern Europe represents an important strategic growth region for us. We are excited to work together with the CQM Rewards team. Together, we will not only reinforce GoGift’s and CQM Rewards’ regional expertise areas, but also combine two leading players in Europe to further accelerate towards becoming one global market leader,” says Henrik Ravn, founder and CEO of GoGift.
“This combination recognises what we have built in Southern Europe and opens a new dimension. Joining forces with GoGift, a European leader, allows us to become a global benchmark in the corporate gifting and rewards market,” says Salvador Garcia, CEO of CQM Rewards.
The acquisition supports GoGift’s ambition of combining scalable global technology with strong local market presence, while expanding into value-added services for the company’s full customer base.
Looking ahead, GoGift and CQM Rewards aim to continue their international expansion into new high-growth markets including Latin America, building on CQM Rewards’ strong regional expertise and GoGift’s global platform.
“We continue to see strong demand for modern, flexible and global reward solutions. When we partnered with GoGift, we saw a great potential to further expand GoGift’s strong position. With the strong strategic fit CQM Rewards presents, we take an important step in the strategy of building a market-leading international platform. GoGift has demonstrated impressive momentum over the past year, and we are excited to support the company’s continued expansion journey with this move,” says Nicklas Guldberg, Principal at Waterland Private Equity.
The transaction is expected to close subject to customary regulatory approvals and closing conditions.
About GoGift
Founded in 2003, GoGift is a global corporate gifting company specializing in innovative and customizable gifting, reward and incentive solutions for enterprise customers. Headquartered in Copenhagen, Denmark, GoGift supports clients across more than 100 countries through its scalable global technology platform and extensive partner network.
For more information, please visit: www.global.gogift.com
About CQM Rewards
Created in 1993, CQM Rewards is a leading European loyalty and rewards company operating in Spain, France, and Portugal, providing reward programs, digital engagement platforms, and promotional campaigns for brands and businesses.
For more information, please visit: www.cqmrewards.com
About Waterland
Waterland is an independent European investment firm that supports entrepreneurs in developing their growth plans. It currently manages more than €20 billion in assets. Since its founding in 1999, Waterland has grown to more than 200 professionals across 11 offices in 9 countries. For more information: www.waterlandpe.com
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