Vixiees: the unique sales system behind Swipcar’s €30M exit, now within reach of any B2C SME
After contributing to the development of commercial execution models that supported Swipcar’s growth leading to its €30 million exit, the founding team behind Vixiees has launched its own commercial industrialization solution for B2C SMEs, positioning itself as the first and only sales industrialization system on the market to democratize capabilities previously available only to large corporations. The company was created to replicate this model for mid-sized businesses without the need for multi-million-euro budgets and
The company was created to replicate this model for mid-sized businesses without the need for multi-million-euro budgets and has secured backing from investors including Draper B1, Abac Nest, Decelera Ventures and Mission.
Vixiees differentiates itself from traditional technology solutions through its combination of process consulting, proprietary technology, mandatory sales execution and a guaranteed-results model. “The difference is simple: CRMs suggest, while Vixiees enforces,” said Pablo Pascual, CEO and co-founder. “McDonald’s sells more than the best chef in the world. Not because it has better food, but because it has a system. Its processes are so standardized that the result is consistent in every restaurant worldwide, regardless of who is behind the counter. Vixiees does the same for sales departments handling high volumes of inbound leads and B2C sales.”
Pablo Pascual serves as the leading voice behind Vixiees, having designed commercial execution models during Swipcar’s scaling phase, a key factor behind the company’s successful exit. That experience now shapes the operational vision of Vixiees. The company applies operational learnings derived from its founders’ experience in high-volume B2C businesses, including Swipcar, without replicating third-party assets, software or confidential information. The other co-founders are Alex Sánchez (COO), who built Swipcar’s sales team and has industrialized more than 100 companies, and Nil Roda (CMO).
During their time at Swipcar, the founders witnessed first-hand the impact operational sales discipline can have on the growth of a B2C company. Drawing from that experience, Vixiees developed its own solution to help businesses standardize and control sales execution.
According to the company, in a typical sales team, up to 40% of leads are not properly managed — not because salespeople are better or worse, but because nothing forces them to follow a consistent process. “Each salesperson decides who to call, when and how many times; follow-ups get lost and sales managers operate blindly. We call this the execution gap: the distance between what the company expects from its sales team and what actually happens.”
“The problem was not generating more leads or training salespeople better; it was removing discretion from the process. The system had to make the decisions for them. What we learned from high-volume commercial operations is that the challenge was not only about lead generation, but about reducing variability in execution. Vixiees was created to bring that operational logic to companies that cannot build complex in-house systems,” Pascual explained.
Alex Sánchez emphasized that “we are not a CRM. We do not compete with HubSpot or Salesforce; we integrate with them. This distinction is essential to avoid inaccurate pricing comparisons and to position Vixiees within its own category: sales industrialization for B2C companies.”
He added that “large corporations — banks, insurers and telecom operators — already have similar systems, but they built them in-house with dedicated IT teams and multi-million-euro budgets. Most companies start losing operational control once they have more than five salespeople, and until now there has never been an equivalent solution accessible to them. Vixiees democratizes what was previously reserved for large enterprises.”
Vixiees highlights several elements that make its model unique. The platform is based on mandatory rather than suggested execution: “the system blocks the salesperson if the required task is not completed. No CRM or sales tool on the market works this way.” Its “Sales Brain” replicates the best-performing process: “management designs the strategy once, and the system executes it consistently across the entire team.” The service also includes a results guarantee: “diagnosis, process design, implementation and operational support are all included. If clients do not achieve at least a 20% improvement in conversion within 90 days, we refund the investment.”
The company also stresses that the system is rooted in real-life commercial scaling experience within B2C businesses. “The system was born at Swipcar and became the key asset that enabled the company to scale within three years and achieve a €30 million exit.”
Pascual also underlined what he considers a key nuance in sales management: “In traditional sales teams, the top salesperson is rarely the best because they have a superior pitch. In most cases, they sell more because they cherry-pick the leads with the highest purchase intent and leave the difficult ones for the rest of the team. Once the process is industrialized and all leads are distributed and managed equally, the top performer often declines slightly, but the rest of the team improves and becomes more consistent regardless of fluctuations in lead volume. That is real industrialization.”
Vixiees currently has more than 600 active licences and maintains a monthly churn rate below 3%.
The company has already demonstrated strong traction across sectors including insurance and insurtech, automotive and mobility, B2C comparison platforms, legaltech, private clinics, education, solar energy and SME services.
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