The leading alternative investment company in Spain, SEGOFINANCE, presents the first edition of the SEGOFINANCE Alternative Investment Survey, an observatory that will periodically analyze the evolution, habits, and trends of alternative investment in Spain, based on a study of a community of over 45,000 investors registered on its platform. This initial analysis provides a snapshot of the average Spanish investor, highlighting the changes in the way people save and invest in recent years thanks to democratized access to products previously reserved for high-net-worth individuals.
"The Spanish investor is changing. Identifying, analyzing, and sharing the key trends in alternative investment in Spain not only allows us to better understand how the market is evolving, but also helps us continue innovating and adapting our products so that more and more people can participate in the real economy safely and transparently," explains Javier Villaseca, CEO of SEGOFINANCE.
A new profile, with constant and diversified activity
The first SEGOFINANCE Survey reveals that the average profile of a retail investor in Spain is a man between 35 and 55 years old with a senior executive background, who has previous investment experience in traditional products such as funds, stocks, or deposits. Although the data shows a male predominance, female participation in alternative investment continues to grow annually, now representing over 43% of investors.
This new Spanish investor allocates an average of €10,000 per year across approximately 13.9 transactions, reflecting consistent and diversified activity throughout the year. According to the study, most of these investments are concentrated in the factoring line, a product that combines profitability with low risk and allows for process automation through tools like auto-invest, which intelligently selects the opportunities that best match the investor’s profile.
Geographically, investors are distributed across the country, with higher concentrations in major urban areas and economically dynamic regions such as Madrid, Catalonia, Andalusia, and the Valencian Community. Regarding professional backgrounds, the study highlights a wide range of profiles, from executives in the financial and technology sectors to entrepreneurs, freelancers, and independent professionals. This diversity confirms the growing interest in alternative investment as a tool for profitability and diversification among all types of investors.
A thermometer of financial change
With the aim of bringing financial knowledge closer to society, identifying changes in the way Spaniards save, invest, and manage their wealth, and contributing to greater transparency, education, and innovation within the financial ecosystem, the SEGOFINANCE Barometer emerges as a permanent observatory on the habits, trends, and evolution of alternative investment in Spain.
Through this barometer, SEGOFINANCE also seeks to promote the professionalization of retail investors, detect growth opportunities across different alternative investment verticals (venture capital, real estate, factoring, creative, and funds), and serve as a reference for media, analysts, and financial institutions interested in understanding how the new investing economy in Spain is evolving.
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