Buenavista Equity Partners (‘Buenavista’), a private equity manager specialising in the lower/mid-market segment in Spain, continues to grow in the audiovisual sector through its investment in the Parasol Media group. It has recently completed the acquisition of a majority stake in RCservice, a camera company for the fiction and advertising segment.
Established in 2008 and based in Madrid, RCservice is one of the benchmark companies in film camera, optics and high-end filming equipment rental services for fiction, series and advertising in Spain. The company has participated in national reference productions such as La Casa de Papel and Berlin (the most watched non-English speaking series on Netflix in 2024). The company has a 450m2 set at its facilities in Prado de Espino (Madrid) to support its clients' productions.
The RCservice management team led by David Andrés and Giuseppe Tucconi will continue and will be part of the Parasol Media team, completing the full range of solutions and services (lights, cameras, video screens and electrical and power generators) to its customers.
Nice news for fiction and advertising clients
The incorporation of RCservice represents a key milestone for Parasol Media in consolidating its leadership as the leading national service provider for fiction productions.
Both RCservice and Parasol Media share the same business and customer relations philosophy, as well as a commitment to quality and state-of-the-art technology. In this new stage, David Andrés will continue to lead RCservice as General Manager, guaranteeing the continuity of the business and its successful integration into the Parasol Group. Giuseppe Tucconi, who already collaborated with Kinolux from the Canary Islands delegation, will take on a prominent role within the Group to lead the international business, as well as new strategic initiatives in the fiction and advertising segment.
Leading audiovisual services
Today, Parasol Media is the leader in lighting for the entertainment and fiction sectors in Spain, with two outstanding brands: Cinelux and Kinolux. The company has the largest commercial network and branches in the national industry and one of the largest asset parks in Spain, as well as a storage capacity of 20,000 m² in its 12 regional offices throughout Spain. It also offers complementary services in areas such as virtual video/set and super-quiet generators, as well as camera equipment for fiction and advertising productions.
Parasol Media has 200 employees after the purchase of RCservice and expects to reach a turnover of more than 45 million euros by 2025, which will mean a threefold increase in turnover since the fund's entry in 2022.
This successful growth has been based on the following pillars:
1.- Strategic investments, with purchases of material and equipment for over €20mn.
2.-Inorganic growth via 4 acquisitions in 3 years (Energy Services and Snake in 2023, Argilun in 2024 and RCservice in 2025) of complementary businesses for the group.
3.- Relaunch of the Kinolux brand for national and international fiction and advertising.
4.- Geographical expansion, having opened offices in Tenerife, Bizkaia/Gipuzkoa and Lisbon, in addition to those already existing in Madrid, Barcelona and Coruña, enabling the company to provide an Iberian service to its clients.
5.- Increase in strategic rental agreements with large international leasing companies. Parasol Media is the only company in the national sector that has this type of 5.- agreement, which allows it to considerably increase its asset pool, always maintain the latest technologies in its portfolio and tackle all types of national and international projects.
Enrique Centelles Satrústegui, Managing Partner and Head of Private Equity, said: “We are delighted to partner with David Andrés and welcome the entire RCservice team to Parasol Media. It is a brand recognised by both production companies and directors of photography, associated with innovation and the quality of its work.”
David Andrés, Managing Director of RCservice, stated: ‘We are very excited to partner with Parasol Media and the project driven by Buenavista. In a very competitive environment where scale and size are critical to the industry. Parasol Media's support is good news for our clients, to whom we will be able to provide more services, while maintaining our brand, our approach, quality and innovation.”
Transaction advisors:
Buyside: AG Law (Contracts), Andersen (Legal, Tax and Labour Due Diligence) and Alvarez & Marsal (Financial Due Diligence).
About Buenavista Equity Partners
Buenavista Equity Partners is an independent asset manager founded in 1996 that operates in the middle-market segment. It currently manages more than €1 billion through different Private Equity, Infrastructure and Venture Capital vehicles.
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