Odyssey Hotel Group (OHG), a pan-European hotel operator and portfolio company of ActivumSG, is set to double the size of its platform, with Iberia at the centre of its growth strategy.
The company currently has 30 hotels and 4,200 rooms in operation or under development. Over the next three years, OHG plans to add 25 to 30 hotels, targeting a total of 7,500 rooms by 2028.
As part of this strategy, OHG expects to open or take over the operation of three to four hotels per year across Spain and Portugal, accelerating the expansion of its Iberian footprint. The group is already growing in Spain through projects such as Labtwentytwo Barcelona, a Tribute Portfolio hotel, and its recent lease agreement to operate Novotel Valencia Lavant. In parallel with its Iberian growth, OHG is also exploring expansion opportunities in Italy.
OHG’s multi-brand, white-label strategy remains a key differentiator, supported by franchise agreements with leading global hotel chains. Its portfolio currently includes partnerships with Marriott Hotels, IHG Hotels & Resorts, Radisson and Accor, while active collaboration is underway with Hyatt and Hilton, including signed agreements in Madrid and Porto.
Since acquiring OHG in 2021, ActivumSG has worked closely with the management team to scale the platform, expand its pipeline and strengthen its position as one of Europe’s emerging leaders in third-party hotel operations.
Bernardo Lazcano, Madrid-based Managing Director at ActivumSG, who oversees OHG and works closely with its senior leadership team, comments:
“Since acquiring OHG in 2021, ActivumSG has partnered closely with management to scale the platform, broaden its pipeline and reinforce its position as one of Europe’s emerging leaders in third-party hotel operations. We look forward to supporting the entire team through this exciting next phase of growth.”
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