The Bilbao-based startup, which helps SMEs secure B2B meetings through Human Digital Behavior Replication technology, takes first place in an edition that visited seven regions and involved more than 265 investors.
Neety, a startup based in Bilbao that has developed a system enabling SMEs to secure B2B meetings through Human Digital Behavior Replication technology, has been named the winner of the ninth edition of Venture on the Road, the leading startup roadshow organized by SeedRocket, Wayra, and BStartup Banco Sabadell.
The grand finale took place at Hub BStartup Madrid, bringing to a close an edition that traveled across seven regions of Spain, evaluated a total of 99 startups, and engaged more than 265 investors throughout the program.
Neety stood out among the finalists thanks to its technological solution designed to improve sales processes for small and medium-sized businesses, helping them generate business opportunities through the digital replication of human behavior.
Alongside the Bilbao-based startup, six other innovative projects from across Spain competed in the final:
AI, Speed, and Distribution: The Keys to the New Entrepreneurial Playbook
The final event also featured the panel discussion “The New Entrepreneurial Playbook: AI, Speed, and Distribution,” bringing together leading figures from Spain’s startup and investment ecosystem.
Laurent Arens van de Perre, Investment Director at BStartup Banco Sabadell, highlighted how artificial intelligence is lowering barriers to entry for technology startups: “Today, two talented entrepreneurs can build a SaaS company and start selling very quickly. The real competition now lies in go-to-market execution and how you defend yourself against competitors.”
Jesús Monleón, co-founder of SeedRocket and founder of 4Founders Capital, emphasized the importance of differentiation: “When investing, I always focus on whether a startup has a competitive advantage. And if it is not clear at the beginning, after investing we bring in a team to help the company pivot toward that specialization.”
Carlos Sánchez Valle, founder of Indemnizame and investor, stressed the importance of execution: “Today, with AI, development has become a commodity. What really matters are the decisions that take a startup to market.”
Similarly, Carlos Ruisánchez Pérez, Head of Ecosystem at Wayra, underscored the importance of product quality: “At a startup, we continue to focus on the product. Build something solid and review your barriers to entry. If the product is strong, customers will come.”
A Well-Established Roadshow Driving Entrepreneurship
Venture on the Road has established itself as one of Spain’s leading initiatives for connecting entrepreneurial talent with investment opportunities, bringing funding access and visibility to emerging startups across the country.
With the conclusion of its ninth edition, Venture on the Road reaffirms its commitment to strengthening Spain’s entrepreneurial ecosystem and identifying innovative projects with strong growth and scalability potential.
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