GRUP MEDIAPRO has announced that the company will launch and manage a €1 billion fund dedicated to the acquisition of sports intellectual property (IP) around the world. GRUP MEDIAPRO will take advantage of its extensive experience in the management of broadcasting rights, merchandise marketing, sponsorships, physical events and digital content rights in setting up a strategy to monetize the acquired IP. The new fund aims to become a key player in the sports rights and IP market under the management and expertise of GRUP MEDIAPRO.
The fund will focus its activity on acquiring intellectual property rights of both established and emerging sports worldwide, monetizing these acquisitions by using GRUP MEDIAPRO’s extensive know-how to grow and transform each into a more valuable asset. With this management, GRUP MEDIAPRO will complement the audiovisual activities that it has been carrying out for decades. The extensive experience of the Spanish audiovisual group will allow the fund to quickly position itself in the market and explore business opportunities all over the world.
The fund will be open to third party investors and, in this context, advance talks have already taken place with investors interested in GRUP MEDIAPRO's experience in the sector.
In recent years, the market for sports IP and content has been undergoing profound change, partly due to the effects of the pandemic, the emergence of new TV operators, and the rise of new technologies. Adapting to these new environments is crucial for the economic viability of competitions, clubs, and sports organizations. The range of potential commercial exploitations has expanded enormously, and GRUP MEDIAPRO's track record and experience place it in a privileged position to capitalize on and monetize the new business opportunities related to sports intellectual property.
cloud technology axon
The signing of a share purchase agreement will see the Assurances du C...
