In a market where access to healthcare remains a challenge for SMBs, Sofía, Mexico's leading healthcare startup, emerges as the complete and technological solution revolutionizing the most essential benefit: health insurance. In 2024, the company achieved an impressive 2x growth, driven by an expanding customer base and the launch of new product features prioritizing coordinated comprehensive health care and seamless access to quality healthcare services.
This achievement coincides with the announcement of a new funding round led by Leadwind, Kfund’s early growth fund,, with participation from Index Ventures, Kaszek, and IDB Lab. The investment highlights Sofía’s success and the trust it has generated among investors and SMBs during a particularly challenging period for venture capital funding.
Sofía’s success stems from its ability to address the urgent demand for accessible healthcare solutions tailored specifically for SMBs, which account for over 99% of businesses in Mexico but remain underserved by traditional insurance models. By integrating a fully digital interface with a network of over 1,600 medical professionals across 130 specialties, Sofía has built a platform that simplifies healthcare management for businesses while improving access to high-quality care for employees. Unlike conventional insurance, Sofía emphasizes proactive care through its "no insurance deductible" value proposition, eliminating hidden costs and offering a hassle-free user experience.
In the past year, Sofía has solidified a unique proposition in corporate insurance: a customizable, no-deductible plan covering everything from simple consultations to severe hospitalizations, including options like dental care, international coverage, and comprehensive maternity care. With unlimited video consultations, chat-based medical support, and concierge services for complex medical events, staying healthy has never been easier. Additionally, the administrative portal simplifies policy management—from enrollments and removals to payments—making the experience seamless for businesses and their teams.
“Securing this investment, particularly in the current cautious capital environment, speaks volumes about the traction we’ve achieved over the past year, earning the trust of both SMBs and investors,” said Ricardo González Herrera, CFO of Sofía.
“This new funding and the inclusion of partnerships with Kfund, IDB Lab, and our original investors enable us to continue innovating and expanding our platform, offering SMBs access to healthcare that goes beyond financial coverage to include proactive and preventive care,” added Arturo Sánchez Correa, CEO of Sofía.
This funding round also marks Kfund’s first investment in Mexico, underscoring Sofía’s growing influence and the potential of its scalable model. Leadwind, a $250 million fund within Kfund’s $650 million in assets under management, is backed by global institutions like Telefónica and BBVA. Its participation, alongside visionary investors such as Index Ventures and Kaszek, demonstrates strong confidence in Sofía’s mission to redefine healthcare access in Mexico.
“We are proud to partner with Sofía in its mission to revolutionize healthcare access in Mexico,” said Miguel Arias, General Partner at Kfund. “As our first investment in Mexico, we are excited to be part of Sofía’s journey. Gaining trust in a challenging sector like insurance is no easy task. Sofía’s ability to achieve this, leveraging technology as an enabler, combined with intelligent data analytics and AI applications to simplify life for patients and doctors, represents a true competitive advantage. In an era where trust in healthcare solutions is paramount, Sofía’s dedication to quality and transparency truly sets it apart.”
With this new funding, Sofía is poised to take its mission of improving how people care for their health further than ever, accelerating its expansion and transforming healthcare access in Mexico. The company envisions a future where every business, regardless of size or industry, can offer its teams comprehensive health insurance and a complete, simple, and truly human healthcare experience.
About Sofía
Sofía is a healthcare-focused startup offering health solutions tailored to small and medium-sized businesses in Mexico. With a mission to transform how people care for their health, Sofía combines technology with a growing proprietary medical network, enabling preventive, minor, and major care without the traditional complexities of insurance. Sofía aims to build a new healthcare system that is more comprehensive, accessible, and modern.
About Kfund
Kfund is a multi-stage, multi-product fund family that supports entrepreneurs in Southern Europe and Latin America. With over €550 million in assets, the fund invests from the pre-seed stage to Series B, offering checks ranging from €100,000 to €15 million. For more information, visit https://www.kfund.vc/
About IDB Lab
IDB Lab is the innovation and venture capital arm of the Inter-American Development Bank Group. We discover and support new ways to promote social inclusion, environmental action, and productivity in Latin America and the Caribbean. IDB Lab uses funding, knowledge, and connections to support early-stage entrepreneurship, foster new technologies, activate innovative markets, and catalyze existing sectors.
About Index Ventures
Founded in Geneva in 1996, Index Ventures pioneered bringing Silicon Valley’s investment style to Europe. Over the decades, we have helped shape Europe’s tech ecosystem and expanded our global reach with offices in London, San Francisco, and New York. Guided by an independent perspective and collaborative spirit, we work closely with visionary entrepreneurs to transform industries and scale their businesses globally. Our passion for innovation and commitment to our founders have made Index Ventures a trusted partner in building the future of technology.
About Kaszek
Kaszek is Latin America’s leading early-stage venture capital firm, founded in 2011 by Hernán Kazah and Nicolás Szekasy. Drawing from their experience as entrepreneurs at MercadoLibre—where they helped build the region’s largest publicly traded company—Hernán, Nicolás, and their team launched Kaszek to support the next generation of transformative companies in the region.
With over $2 billion raised across seven funds, Kaszek combines financial backing with strategic, operational, and emotional support to empower founders on their journey to building sustainable, world-class companies. The firm is driven by a close-knit team of seven partners, each with deep expertise and a shared passion for fostering innovation in Latin America.
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