With just three months of operations, HeyDiga presents itself as the first platform in Spain to apply generative AI to voice agents. Founded by David Zafra (ex-Tuenti, JobandTalent, Hawkers) and Sergio Espeja (ex-JobandTalent), the company analyzes every interaction between customers and businesses to identify patterns and opportunities, which it then automates using conversational generative AI. The result is a new form of communication that becomes a constant source of efficiency and growth.
With the support and trust of top-tier investors and partners, such as venture capital firm KFund and business angels Felipe Navio and Juan Urdiales (founders of JobandTalent), Borja Suárez and Alfonso Núñez (partners at Ernst & Young), Alberto Velarde (founder of East Crema), Carlos Fernandez (COO of Docplaner), and Josep Navajo (founding partner of leading tech law firm Delvy), HeyDiga has just closed a €1 million seed round.
In the words of David Zafra, “The response from investors has been overwhelming. In just a few weeks, we surpassed €1 million and had to place many others on a waiting list. That trust, combined with the traction we are seeing in the market, drives us to prepare for a Series A in the coming months, with a validated product and a clear strategy to grow faster and enter new markets.”
In this regard, HeyDiga already has 80 active clients in Spain and maintains agreements with major automotive groups, hospitality chains, real estate agencies, clinics, and hair salons. These are sectors that require flexible, easy-to-adopt digitalization models, and where demand for AI-based conversational solutions is rapidly growing.
The startup’s technology marks a turning point in how companies, large or small, use AI in their daily operations. In addition to handling calls and customer interactions for various businesses, it autonomously manages sophisticated and creative tasks. This has allowed the software to save up to 80% of the time spent on call management, focusing on the millions of interactions that occur daily across multiple sectors: from booking an appointment at a hair salon to providing restaurant menus via WhatsApp or capturing sales leads at a dealership outside business hours.
Although HeyDiga’s market experience has been brief, it demonstrates the company’s potential. Beyond the time savings—which translates into increased customer service time and improved service quality—it has achieved investment returns of up to 20x.
“The goals of this round focus on three key areas: demonstrating traction across different verticals, advancing integrations with third-party software, and accelerating our go-to-market strategy for the SME long tail—a huge, still largely non-digitalized market with clear opportunities,” explained Sergio Espeja.
“What really sets us apart is that we design and train AI agents tailored to the use cases of each sector. We handle all the technical complexity so that clients can benefit from automation without prior knowledge, using a tool that can be set up in minutes. We have created an AI agent capable of automating and managing calls and conversations through minimal interfaces integrated into the channels companies already use (phone, WhatsApp, among others). These agents not only answer questions or share information; they also execute tasks that free up significant operational time and generate direct revenue. Additionally, every interaction becomes actionable data that drives new automations and continuously improves performance,” he added.
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