Spanish private equity firm GPF Partners has acquired a 95% stake in Beedigital. The company’s CEO, Alejandro Martínez Peón, who will remain at the helm, will retain the remaining 5% of the share capital together with the rest of the management team as part of this new phase of growth and technological transformation. The transaction values Beedigital at approximately €100 million in enterprise value (EV).
Following the deal, the current shareholders—pan-European private equity firm Metric Capital Partners and Evolvere Capital—exit the capital after supporting Beedigital’s transformation and consolidation process initiated in 2017.
Beedigital serves 65,000 recurring subscription clients across Spain and Latin America through a broad portfolio of digital marketing, online presence, e-commerce, customer management, and productivity solutions.
GPF Partners’ investment comes at a time of significant operational transformation for Beedigital, including automation initiatives and the rollout of its new AI-based technology platform.
Leading the Spanish-Speaking Market
The management teams of GPF Partners and Beedigital share the ambition of building one of the leading AI-driven digital marketing platforms for SMEs in Southern Europe and Latin America, leveraging artificial intelligence, automation, and enhanced customer experience capabilities.
GPF Partners is one of Spain’s leading private equity firms specializing in mid-market companies, with a strong track record in supporting growth, international expansion, and operational transformation across multiple sectors. The investment reflects a shared conviction that there is a significant opportunity to accelerate Beedigital’s transition into an AI-powered, mobile-first, SaaS-driven digital marketing platform for SMEs and freelancers.
Over the past two years, Beedigital has launched Beesible, its new AI-based SaaS platform designed specifically for SMEs and freelancers. Beesible enables small businesses to manage and automate their digital marketing activities through a radically simplified AI-driven experience, helping them improve online visibility, generate content, manage their digital presence, and engage with customers from a single mobile-first platform.
The platform has been designed around the belief that artificial intelligence will fundamentally simplify digital marketing for small businesses, replacing operational complexity with autonomous, intelligent workflows. It was recently selected by Mastercard as a digital benefit for millions of business cardholders across Latin America.
Alejandro Martínez Peón, CEO of Beedigital, who has extensive experience leading transformation and value-creation processes in telecommunications, media, and digital businesses, said:
"We believe SMEs are entering a completely new technological cycle, in which artificial intelligence will radically simplify how companies manage their digital presence and customer acquisition. Beedigital has spent the past few years preparing for this transition, and this partnership with GPF allows us to accelerate that vision with a long-term strategic focus."
In this transaction, GPF Partners was advised by Uría Menéndez and EY, while Mediobanca and Cuatrecasas acted as advisors to the sellers.
About GPF Partners
GPF is a private equity and real estate fund manager with more than 60 completed investments and over €1.5 billion in assets under management. Its private equity portfolio includes companies such as Rafa Nadal Academy, Grupo Palacios, Imedexa, Romar Global Care, Gestair, Bollo Natural Fruit, Nox, and Tansley, among others.
More information: https://gpf-partners.com/
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