Spanish startup Citring, specialized in the design, manufacture and commercialization of highly innovative small household appliances, has closed a €920,000 funding round led by Faraday Venture Partners and Angels Capital, Juan Roig’s investment company and part of Marina de Empresas.
The transaction also received the support of existing shareholders, including Rafa Olmos and Zummo Innovaciones, as well as the participation of new private investors, among them Julio Ribes, founder of Swipcar and HolaGlow. Their involvement further strengthens the shareholder base and brings significant strategic value to the company.
Founded by Roc Viñas, Citring began operations in late 2017 and passed through Lanzadera, one of Spain’s leading startup accelerators. Since then, the company has evolved to establish itself as a disruptive player within a new product category: automatic household juicers. Its flagship product, Citring One, introduces a new standard in home juicing, offering a fast, clean and effortless experience that redefines how fresh juice is prepared and consumed at home.
In addition, Citring manufactures its products in Spain, at facilities located near Barcelona. The brand currently distributes its product range through its online channel and, as an exclusive launch, through leading specialist retailers at both national and regional levels: Mi Electro, with more than 500 stores across Spain, and Pascual Martí Electrodomésticos, a benchmark retailer in the Valencia region with eight stores and a long-standing track record in the sector.
“We identified an opportunity to encourage greater consumption of fresh juice at home and make enjoying freshly squeezed juice part of everyday life. That’s why we set out to redesign the experience, strengthening a habit that fits naturally into the home environment,” explains Roc Viñas, CEO and Founder of Citring
The capital injection will enable Citring to accelerate its commercial growth and international expansion. During its first year on the market, the company has validated the existence of global demand for Citring One, and this funding round will allow it to strengthen its operational capabilities with the objective of establishing itself as the leading brand in the new product category it is creating.
“Roc took part in the first edition of Lanzadera Corporate (2018–2019) with a clear idea: founders must be persistent and focused. This, together with Angels’ commitment to backing entrepreneurs who have been through Lanzadera, has made it possible for us to reconnect seven years later to support Citring’s next stage of growth, which is now a reality,” said Pepe Peris, Managing Director of Angels.
“Citring is a great example of the type of company we look to back at Faraday. With this investment, it becomes the twelfth portfolio company of Faraday Europa II, VCF, which has already completed half of its planned investments in less than two years, building an increasingly diverse portfolio across sectors and business models. We believe that any business, no matter how complex it may seem, can scale successfully when it combines a clear value proposition, a well-defined growth plan and an ambitious CEO with strong execution capabilities. Roc and his team have demonstrated exactly that combination, building an innovative product category with a clear international ambition,” said Olimpia Carabel, Investment Manager at Faraday.
About Citring
Founded in 2017 by Roc Viñas, Citring is a Barcelona-based startup operating in the small household appliance sector. The company focuses on developing innovative product concepts that simplify everyday life for consumers. Its first product, Citring One, is a new-generation citrus juicer designed for the home market. During its first year on the market, several thousand units were sold across 60 countries worldwide. Since its inception, the company has raised more than €3 million in funding.
About Angels / Marina de Empresas
Founded in 2015 and promoted by Juan Roig, Marina de Empresas brings together the EDEM Business School (chaired by Hortensia Roig), the Lanzadera accelerator and the investment company Angels. Marina de Empresas fosters individual talent to strengthen the business ecosystem and contribute to a better society. Angels’ mission is to invest in entrepreneurial leaders, helping them build sustainable companies and connect with investors. Since its inception, Angels has invested more than €40 million in 70 companies.
About Faraday Venture Partners
Faraday Venture Partners is a pan-European Venture Capital firm with more than 15 years of experience investing in high-potential early-stage startups through its private investor Clubs (across the Benelux region, Germany and Spain, with more than 250 Partners) and its own Venture Capital Funds (Faraday Europa I, with more than €36 million under management, and Faraday Europa II).To date, Faraday has invested in 65 startups and achieved 7 successful Eexits. For more information, please visit www.faradayvp.com
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Citring began operations in late 2017 and passed through Lanzadera, on...
