Invitadísima, the leading Spanish tech platform —and third in Europe— specialized in fashion for guests and brides, has secured a €75,000 investment from Eoniq.fund, as part of a broader €420,000 funding round, currently 70% closed.
The deal, which values the company at €3.4 million pre-money, strengthens Eoniq’s commitment to digital startups with high scalability potential and the ability to transform traditional industries through technology.
This strategic investment will allow Invitadísima to accelerate the development and commercialization of its proprietary tech solution, Datafine, an AI-powered platform that has already delivered remarkable results in boosting conversion rates and personalization for ecommerce.
In addition, Eoniq.fund joins as an active partner during this key growth stage, supporting international expansion, physical retail rollout, and the implementation of a digital omnichannel marketing strategy.
Founded by Pilar Nestar García, Invitadísima has built a community of over 200 brands, with more than 10,000 active products and commercial presence in Spain, France, Portugal, the UK, Germany, and LATAM. The company has recently launched its physical retail network with stores in Madrid, Barcelona, Valencia, and Seville, embracing an omnichannel model that blends fashion, technology, and customer service.
A key part of Eoniq.fund’s commitment focuses on Datafine, the proprietary technology developed by Invitadísima that is revolutionizing ecommerce personalization.
Unlike traditional recommendation engines, Datafine does not require historical data. Instead, it leverages smart embeddings and unsupervised learning to build vector-based profiles for users and products, enabling real-time recommendations tailored to each user’s behavior.
Its plug & play architecture allows seamless integration with platforms such as Shopify, PrestaShop, and WooCommerce, which has facilitated its adoption beyond fashion—reaching verticals like tech, cosmetics, and education.
The results speak for themselves: over 20% improvement in conversion rates, lower customer acquisition costs, and elimination of the cold start problem from the first interaction.
Datafine also enables personalization of emails, website content, and ads through contextual embedding algorithms inspired by technologies such as OpenAI and Word2Vec.
“Our vision is to combine fashion, technology, and customer experience. This funding round not only fuels our growth but also reinforces our commitment to innovation in ecommerce through solutions like Datafine. We want every user to feel unique from their very first visit.” — Pilar Nestar García, CEO of Invitadísima
For Eoniq.fund, this operation represents far more than a financial investment: it is a firm commitment to a strong founding team, differentiated technology, and a business model with global potential.
Invitadísima aligns with the fund’s strategy of identifying and supporting startups founded in Spain—particularly those located outside of major hubs like Madrid and Barcelona—with a clear, digital, and scalable value proposition.
Invitadísima is Europe’s leading marketplace specialized in fashion and accessories for brides and wedding guests. With over 200 brands and 10,000 active products, it has developed Datafine, its proprietary AI solution for ecommerce personalization, and champions an omnichannel model that merges online and in-store experiences.
Eoniq.fund is an investment fund focused on supporting early-stage tech companies with founders based in Spain, with a particular interest in discovering hidden gems outside Madrid and Barcelona.
Its approach centers on financing innovative startups in their earliest stages while building a community of mutual support between investors and portfolio companies. This enables them to maximize growth and international expansion.
Following the success of Eoniq Mediterranean Seed Fund I FCRE, with investments in 50 startups, they have recently launched Eoniq Mediterranean Seed Fund II FCRE, a new vehicle currently fundraising while continuing to invest in new opportunities.
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