Catalonia-based Elha, backed by Adapta Capital, and Andalusia-based Láserum have announced a strategic alliance in the aesthetics sector aimed at strengthening their internationalisation strategy and consolidating their leadership in one of the most dynamic and competitive markets in the industry. Both companies stated this in a joint announcement, highlighting their position as leading players in the laser hair removal segment.
“We are building a group that not only leads in Spain, but also aspires to become the European benchmark in laser hair removal. We want to demonstrate that quality, proximity and trust are the pillars of sustainable and global growth,” said José Guisado, founder of Láserum and newly appointed Executive Chairman.
Álvaro Romero, Chief Executive Officer of Elha, added that “the combination of Láserum and Elha allows us to drive innovation and accelerate our international expansion. This is the moment to take a historic leap forward for the sector.”
Headquartered in Girona and Seville respectively, Elha and Láserum together operate more than 430 centres across Spain, Portugal, Italy and France.
The merger of the two companies, which will continue to operate under their respective brands, will enable faster growth in the markets where they are already present, as well as the strengthening and scaling of their management model, the companies explained. In this context, the application of artificial intelligence in customer relations and the use of geoanalytics tools to support the opening of new centres are expected to be two of the group’s main growth drivers.
The alliance is structured around two major strategic objectives. The first is to consolidate their position as the largest laser hair removal group in Europe and accelerate growth in key markets such as Italy, France and Portugal. The second focuses on strengthening and scaling the management model across all geographies, while leveraging the operational, digital and technological capabilities of both companies. Elha and Láserum have set a target of reaching combined revenues of €100 million within two years.
Among the key growth levers are the deployment of artificial intelligence (AI) in customer engagement and the use of advanced geoanalytics to support the rollout of new centres.
The transaction involved Deloitte as legal and financial advisor to Láserum and financial advisor to Elha; Pérez-Llorca as legal advisor; and Chévez as tax advisor to Adapta Capital — a shareholder in both Elha and Láserum — and to Elha. The transaction was also supported by financing from BBVA, CaixaBank and Santander.
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