BStartup of Banco Sabadell has invested in SoundStorming, the social platform that enables artists to build, manage, and monetize their communities of superfans from the creative process—a key stage historically underexploited in the music industry. The €600,000 funding round included participation from BStartup alongside other strategic investors.
Why did the entity decide to invest in the company?
▪️ The Opportunity
15% of fans (the “superfans”) generate 80% of an artist’s revenue, but current platforms do not allow them to be identified or monetized. Social media provides visibility, but it does not build deep relationships or direct economic return.
▪️ The Solution
SoundStorming turns the most engaged followers into active participants in the creative process. Artists publish raw ideas ("Storms") on a private channel where fans can listen, comment, and rate them. The platform monetizes through exclusive experiences, brand activations, and a virtual currency ("Sounds") redeemable for premium content.
▪️ The Market
SoundStorming operates at the intersection of streaming, interactive entertainment, and fan monetization:
· Global music streaming market: $46.66B in 2024, projected to reach $108.39B in 2030.
· Superfan market estimated at $4B and growing.
▪️ The Team
· Arnau Bosch (CEO) – Former Global Creative Director at Apple Music.
· Homer Bosch Vergés (COO) – 20 years in marketing with Monster Energy, Red Bull, Adidas, and Nike.
· Javier Piñol (CSO) – Former Global Head of Markets of Content at Spotify.
▪️ Why they invested in SoundStorming
· A global market that is expanding and being redefined.
· A differentiated proposition that monetizes the creative process, historically underexploited.
· Go-to-market strategy with agreements already in place with key partners.
· Vision to become the global reference platform connecting artists and superfans
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