BigBuy, the European technology platform specialized in wholesale ecommerce solutions, has closed a €4 million international funding round to drive its next phase of growth.
The funds will be allocated to strategic expansion initiatives, strengthening its artificial intelligence capabilities, and expanding its product portfolio by connecting European demand with high-quality Chinese brands. The investment comes from two independent Chinese industrial partners and Zamit Capital, an investment vehicle of GVC Gaesco Alternative Investments, managed by the Spanish financial group GVC Gaesco, combining direct access to supply chains with institutional capital and governance support.
The company operates as a supply chain technology platform, integrating product sourcing, catalog management, logistics, and multichannel distribution across European ecommerce channels. The transaction takes place in a context where global trade is evolving from cost-driven models toward value propositions focused on quality-price balance, while Chinese brands accelerate their international expansion. In this environment, BigBuy enables European B2B sellers to directly access primary supply chains, improving operational efficiency, margin structure, and time-to-market, both in dropshipping and private label models.
The investment also marks a process of institutionalization for the company, with improvements in governance, financial controls, and reporting standards, enabling more structured and scalable growth.
At this new stage, BigBuy will implement a new organizational structure designed to enhance operational agility, financial efficiency, and customer service excellence, including the creation of a Board of Directors and an Executive Committee to strengthen decision-making processes and support international scalability.
The new structure will be led by co-founders and co-CEOs Victor Amarnani and Salvador Esteve, alongside Shawn Zhao, CEO of HyperSKU, and Allen Yao, an entrepreneur with experience in global ecommerce and big data. Zamit Capital, managed by GVC Gaesco, will also have representation on the Board of Directors.
In this new phase, the company will continue to consolidate business units such as BigBuy, its wholesale platform, and InnovaGoods, a multi-category brand present across ecommerce, marketplaces, and retail.
At the same time, BigBuy will accelerate the development of new AI-based technological solutions and strengthen its cross-border international business, building a catalog that combines leading European brands with high-quality Chinese brands seeking expansion in Europe. The ultimate goal is to evolve into a more sophisticated, AI-powered platform, with projects focused on dynamic pricing, inventory optimization, and catalog automation, aimed at improving conversion, margins, and operational efficiency.
According to Victor Amarnani and Salvador Esteve, co-CEOs of BigBuy, “with this transaction, BigBuy reinforces its role within the European ecommerce ecosystem, acting as a platform that integrates supply, demand, technology, and logistics at a continental scale.” Reflecting on this turning point, they added that “after 14 years of history, the company is entering a new phase with greater execution capacity, a clearer focus on profitability, and a structure prepared to scale sustainably.”
For Shawn Zhao, who will act as Chief Growth Officer of BigBuy, the transaction represents the company’s maturity as a “critical connector” within the global ecommerce ecosystem. “By combining Spanish operational excellence with the agility of the Chinese supply chain, we have created a structure that bridges European operational expertise with direct access to Chinese supply chain and innovation,” he noted. “We are now leveraging artificial intelligence to equip European sellers with the supply chain depth needed to stand out in today’s hyper-competitive market.”
Paco Illueca, Managing Director of GVC Gaesco Alternative Investments, commented: “We see BigBuy as a highly differentiated platform at the intersection of AI, supply chain, and cross-border ecommerce, with a clear competitive advantage in connecting Chinese manufacturing with the fragmented European market. Its scalable model, strong management team, and focus on operational efficiency and profitability make it an attractive investment opportunity with significant growth potential.”
A bridge of know-how and cutting-edge technology between Spain and China
The current international context has been instrumental in bringing this project to life, leading to the creation of a business group that connects Spain and China at a structurally relevant moment for both markets. This strategic alliance will enable European customers to directly access high-quality Chinese brands, reducing intermediaries and accelerating time-to-market.
For Chinese brands, Europe is a priority market but presents significant challenges, including fragmentation, linguistic diversity, regulatory complexity, and heterogeneous consumer behavior. Thanks to its experience, technological solutions, and infrastructure, BigBuy has positioned itself as a strategic partner for Chinese brands seeking to enter Europe, managing this structural complexity and facilitating market access.
In this context, the company aims to further consolidate its position as an enabler of international brand growth in Europe, positioning BigBuy as a key player in the next generation of cross-border ecommerce in the region.
A team that connects the best of both markets
The success of the transaction goes far beyond capital injection: it marks the incorporation of two prominent Chinese ecommerce entrepreneurs into the company, signaling the beginning of a new chapter for BigBuy.
The alliance between a Spanish team—bringing operational excellence and deep knowledge of the European marketplace ecosystem—and a Chinese team—with strong digital expertise and direct access to leading brands—creates a differentiated structure in the European market.
With this transaction, the company accelerates its roadmap, enabling B2B sellers to overcome traditional barriers and access the resources needed to scale both dropshipping operations and private label development.
About BigBuy
BigBuy is one of Europe’s leading ecommerce and dropshipping technology companies, integrating technology, product, and international logistics solutions. With more than 14 years of history, it serves as a 360º technology solution that accelerates digital sales for brands, companies, and entrepreneurs across ecommerce, marketplaces, social media, flash sales, and rewarding platforms.
About GVC Gaesco
GVC Gaesco is an independent financial services group with more than 50 years of track record. It provides services in personal finance and wealth management, asset management, investment banking, alternative investments, and insurance brokerage.
Under the chairmanship of Maria Àngels Vallvé i Ribera, GVC Gaesco brings together a team of recognized professionals with the goal of preserving and growing clients’ capital according to their risk profiles. The group surpassed €4.5 billion in assets under management and more than 32,000 clients in 2025.
GVC Gaesco is a member of the Barcelona and Madrid stock exchanges; a clearing and custodian member of MEFF and AIAF; a member and registered advisor on BME Growth, MARF, and BME Scaleup; a founding member of ESN (European Securities Network); and a member of GAP (Global Alliance Partners
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