Auren, a Spanish-origin firm and a global leader in professional services including audit, legal advisory, consulting, and corporate services, and the Aragon-based consultancy Alia Consultores have formalised a strategic partnership that gives rise to Alaria, a new brand focused on delivering advanced financial planning services for companies.
The project aims to scale nationally the financial optimisation and bank debt restructuring model developed by Alia in Aragon, combining proprietary technology, expertise in corporate financing, and client proximity with Auren’s territorial reach, brand strength, and established client base.
Alaria will provide organisations with capabilities comparable to a corporate finance department, offering services such as comprehensive analysis of debt structure and banking pool exposure, early detection of liquidity stress, predictive banking assessment, financing optimisation, and improvement of credit ratings and banking scores. It will also incorporate proprietary AI-driven financial tools, endorsed by the Banco de España, alongside specialist advisory support.
The alliance is the result of several months of joint work and reflects not only the complementarity of capabilities—Alia’s technology and know-how combined with Auren’s brand, territorial footprint, and expertise in tax, accounting, and financial advisory—but also a shared business vision based on proximity, long-term focus, and value creation.
According to Mario Alonso, “the creation of Alaria reflects our commitment to continue expanding our value proposition with solutions that help companies make better financial decisions. Financing is now a key factor in organisational competitiveness, and this partnership allows us to offer a more complete service, combining technology, specialisation, and client proximity supported by our extensive track record in financial advisory.”
For his part, Jorge Navarro highlights that the alliance represents a natural step in the evolution of their model. “Alaria is the result of a model that has already been validated in the market and is now ready to scale. The collaboration with Auren allows us to expand our solutions while maintaining the essence: a very close client approach, supported by proprietary technology and deep knowledge of corporate financing.”
The rollout of Alaria will begin with a pilot project in Madrid, which will serve as a testing ground before a gradual expansion across the rest of Spain, excluding Aragon and the province of Málaga. The growth plan foresees a phased expansion, prioritising operational consolidation and service quality, with the aim of building a robust and sustainable network over time.
Auren has been for over 25 years a global Spanish-origin leader in legal advisory, audit, consulting, and corporate services. With a human-centred culture focused on caring for its teams and stakeholders, Auren supports clients across all business needs. The firm has more than 1,000 employees across 15 offices in Spain and over 2,500 worldwide, operating in more than 70 countries through ANTEA, the alliance of independent firms it helped create in 2008. In the last financial year, Auren generated €104 million in revenue in Spain.
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