TradeInn, one of Europe’s largest e-commerce platforms specializing in sporting goods, announced today that one of the Apollo funds associated with its Hybrid Value franchise (the “Apollo Funds”) has acquired the stake held by Suma Capital and other minority shareholders in Tradeinn Retail Services. With this transaction, Apollo becomes a shareholder in TradeInn, replacing Suma Capital.
This strategic partnership aims to support TradeInn in becoming the leading online specialist for sporting goods across Europe. David Martin, CEO and founder of TradeInn, will maintain his current stake and continue to play a key role in the company’s strategic development as Chief Executive Officer.
Headquartered in Girona (Spain), TradeInn offers more than 3.5 million products from over 12,500 brands to customers in more than 190 countries. The company provides one of the largest selections of high-performance sporting goods and equipment across 18 specialized sports categories and enjoys a strong following among sports enthusiasts worldwide.
As part of this agreement, Suma Capital will sell its 30% stake in TradeInn, concluding a highly successful partnership that began in 2015. Since becoming a shareholder, and under the leadership of TradeInn’s CEO and founder David Martin, the company has increased its sales more than tenfold, significantly expanded its range of sports and lifestyle products, and boosted its storage capacity by over 30,000 square meters. In 2024, TradeInn reported revenues of €554 million and, as a truly international platform, currently generates around 85% of its sales outside Spain.
The company is strategically positioned to seize expansion opportunities both in Europe and internationally and is well equipped to accelerate its growth across a wide range of sports and lifestyle categories.
David Martin, CEO and founder of TradeInn, stated: “We are deeply grateful to Suma Capital for their support over the past years, which has been key to executing our growth strategy. Now, we are thrilled to embark on the next chapter of our journey with Apollo, whose recognition of our potential and commitment to our vision will help propel TradeInn into its next phase of expansion.”
Javier Valle, Managing Director at Apollo Hybrid Value Fund, said: “TradeInn has built a leading sports e-commerce business in Europe with a clear track record of sustained strong growth. We are excited to support David and his team in this new phase of expansion.”
Enrique Tombas, Managing Director at Suma Capital, commented on the transaction: “As outgoing shareholders of TradeInn, we are very proud of the successful collaboration that has driven the company’s substantial growth. We are especially grateful for the outstanding leadership of the CEO, the strength of the management team, and the dedication of the entire TradeInn workforce. We are confident they will continue to deliver strong growth and sustained profitability in the coming years.”
Deutsche Bank acted as exclusive financial advisor to the sellers, while PwC and Auren provided legal and due diligence support. Apollo was advised by Linklaters and Lazard.
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