Algori, the purchase and consumer behavior data platform built for the fast-moving consumer goods (FMCG) industry, has closed a €3.6 million additional funding round to drive its growth. The transaction has attracted new investors such as Red Bull Ventures, Tech Transfer Agrifood (Clave Capital), Co-Invest Capital, AttaPoll and Firstpick, and has also seen strong participation from existing investors Shilling, Flashpoint and Change Ventures. The company’s investor base also includes industry veteran Jared Schrieber, co-founder of InfoScout and former Numerator board member, who led Numerator until its $1.5 billion acquisition by Kantar. The funding will support Algori’s expansion across Europe and Latin America and strengthen the capabilities of its household panel. It will also accelerate the development of new AI-powered data solutions that address the evolving needs of FMCG manufacturers and retailers.
The FMCG industry relies on detailed shopper data to make decisions on distribution, pricing, promotions and assortment, as well as to define innovation and category strategies. However, consumer behavior is increasingly fragmented across channels, and traditional household panels continue to rely on small samples—typically between 4,000 and 20,000 active panelists—which are then statistically extrapolated to represent an entire national population. These limitations, combined with slow data cycles and restricted SKU coverage, leave both manufacturers and retailers without the reliable, up-to-date insights they need. This hinders their ability to defend or grow share in an increasingly concentrated European retail landscape.
To solve this challenge, Algori captures purchase data directly from shoppers’ receipts—both physical and digital—submitted through its consumer applications. Each receipt is processed through Algori’s proprietary classification engine, which interprets and structures every item at the individual product code level. This AI-driven approach delivers highly granular SKU-level insights by retailer, category and shopper group, without relying on retailer integrations and at unmatched speed compared with traditional panels. With 45,000 weekly panelists in Spain, Algori provides near real-time visibility into shopper behavior, with companies receiving updated data just four days after month- or quarter-end, versus up to seven weeks for traditional panels.
Andrius Juozapaitis, co-founder and CEO of Algori, said: “The shopper panel industry is undergoing a structural shift. Manufacturers and retailers need more granular data delivered faster, and traditional panels can no longer provide the required depth. Our approach combines artificial intelligence, scale and data velocity. Beyond venture capital, we now have direct backing from FMCG companies determined to solve their own data challenges. This is a huge validation and demonstrates that the industry recognizes the value of having the most granular, highest-frequency purchase intelligence platform for Europe and beyond.”
Algori’s dataset covers complete shopping baskets, store-level price variations, shopping missions and patterns by retail format in far greater depth. Unlike traditional panels, which lack the granularity to capture more than leading brands, Algori leverages AI to deliver insights at the individual SKU level across a much broader range of products and manufacturers. In practice, this fast and granular data helps manufacturers and retailers understand category performance, shopper leakage, basket composition, and the impact of pricing and assortment decisions.
Headquartered in Madrid, with a product and engineering subsidiary in Vilnius, Lithuania, Algori operates with a lean team of 18 people. The platform is already used by global FMCG brands, established market leaders and private-label manufacturers. This includes most of Spain’s top 15 supermarket chains and more than 20 leading manufacturers, as well as multinationals such as L’Oréal, Familia Martinez and Pascual.
Pedro de Álava, Fund Manager at Tech Transfer Agrifood (Clave Capital), commented: “Algori’s technology offers a more advanced way to capture shopper behavior, resulting in faster and more granular category visibility. This level of insight helps the industry and retailers plan new product launches and monitor sales. It is a high-performance team that combines expertise and knowledge across brands and market intelligence. After seeing Algori in action and validated in Spain, we are pleased to support its expansion across Europe and beyond.”
Ricardo Jacinto, partner at Shilling Capital (Draycott’s venture capital arm), added: “Algori has long been at the forefront of FMCG data. Its panel combines modern technology with an agile and cost-efficient model, while delivering the most granular, flexible and transparent insights on the market. We have closely followed its progress and are confident that the FMCG industry will increasingly choose this type of solution. We are excited to reinforce our previous commitment to a team building tools that elevate how brands and retailers understand the market and their consumers.”
This round brings Algori’s total funding to €7.5 million. European expansion plans will begin with multiple markets, including Poland, Germany and France, followed by Latin America. The company will also enhance its household panel capabilities by collecting additional purchase and behavior data, and will develop new intelligence solutions to address the evolving needs of FMCG manufacturers and retailers.
cloud technology axon
Xcalibur Smart Mapping, recognised as the global leader in airborne...
