one.five, a Hamburg-based company developing artificial intelligence solutions to transform product development in the packaging industry, has closed a €14 million Series A funding round to scale its proprietary AI platform and data foundation, accelerating the transition toward more sustainable and competitive packaging solutions.
The round was led by Dr. Hans Riegel Holding (shareholder of HARIBO) and included participation from 212 NexT, Symbia VC, Btomorrow Ventures, KIMPA – Impact Family Office, Zubi Capital, as well as existing investors Speedinvest, Planet A Ventures, Green Generation Fund (GGF), Climentum Capital, Revent, and WEPA.
AI-driven product–market fit for the packaging industry
Founded in 2020 by Martin Weber, former CFO of Infarm, and Claire Hae-Min Gusko, former Head of Business Strategy at Infarm, one.five was created with a clear ambition: to solve the structural product–market-fit challenge in the global packaging industry, one of today’s most pressing environmental issues.
According to the company, only 15–20% of global packaging can currently be classified as sustainable, while less than 15% of plastic packaging is recycled and nearly half still ends up in landfills. At the same time, around 60% of R&D spending in the packaging industry is allocated to products that never achieve commercial success, particularly in primary packaging for fast-moving consumer goods (FMCG).
one.five addresses this challenge by embedding product–market fit directly into the development process. Its AI-driven platform translates all success-critical factors—technical performance, regulatory compliance, cost targets, and consumer acceptance at the point of sale—into data-driven requirement profiles, enabling R&D teams to develop products that are market-ready by design.
Product Market Fit Compass and early commercial traction
The company’s core offering is the Product Market Fit Compass, a platform that enables paper and coating manufacturers to benchmark their product portfolios against real brand requirements, identify products with the highest probability of market success, and define clear development targets aligned with customer demand.
“Too many packaging products fail before they ever reach the market. This new funding allows us to further expand our AI-powered Co-Pilot and scale Product Market Fit Compass, which has already proven its value by enabling customers to approach brand owners more strategically and significantly increase the efficiency of internal material development,” said Martin Weber, co-founder and Managing Director of one.five.
Claire Hae-Min Gusko, co-founder of one.five, added: “In early pilot projects with paper manufacturers, we have seen customers reduce failed developments, significantly shorten time-to-market, and achieve a return of up to five times the invested capital within the first year. This is the kind of commercial impact we aim to scale with this round.”
Applied innovation and future expansion
In 2025, one.five introduced two alternative packaging solutions developed using its own AI platform: Bluemorph, a recyclable high-barrier packaging solution for freshness and protection requirements, and Glassleaf, a transparent, recyclable packaging made from bio-based materials. These solutions have already been launched in real-world applications by early customers including BioSun (in collaboration with Lorentzen & Sievers), foodie & friends, Rawito, Tactic Games, Nature Cosmétique, JUNG, and UPM Raflatac.
The company currently works with paper manufacturers such as Starkraft, a business unit of Zellstoff Pöls AG (Austria), and Grünperga Papier (Germany), and is also engaged with packaging converters and global FMCG brands. In the second half of 2026, one.five plans to launch dedicated platform products for packaging converters and brand owners.
Zubi Capital: impact, scale, and execution
Zubi Capital’s participation in the round reflects its investment thesis focused on solutions that combine innovation, scalability, and measurable environmental impact.
“Packaging is one of the major environmental challenges of today’s economy. one.five tackles this challenge at the core of product decision-making by using data and technology to reduce environmental impact without compromising competitiveness. Scaling solutions like this is essential to accelerate the transition toward a fair, low-carbon, and future-proof economy,” said Zubi Capital.
With this Series A funding, one.five will focus on scaling its platform, generating additional proprietary data through experiments and commercial material deployments, and expanding into new customer segments, strengthening its position as a leading technology partner in the sustainable transformation of the global packaging supply chain
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