Yellow participates in Afori’s €4 million pre-seed round led by General Catalyst and BOOOM

Yellow has announced its participation in the €4 million pre-seed funding round of Afori, an AI-powered platform built to transform the way insurance brokers operate. The round was led by General Catalyst and BOOOM, two leading global venture capital firms.

Afori is redefining insurance operations by introducing an AI-native platform designed to automate back-office tasks and streamline the daily workflows of insurance brokers. With much of Europe’s insurance industry still relying on outdated, manual systems, Afori aims to bring much-needed technological innovation and efficiency to the sector.

The company’s first product, the Afori Sidebar, integrates directly into Outlook, automatically recognizing, structuring, and processing tasks such as claims, client requests, and policy updates — without requiring system changes or additional training.

Among its key features:

Automatic task classification: Afori’s AI understands incoming emails, documents, and chats, converting them into actionable tasks.
Process automation with AI agents: Insurance-trained AI agents automate repetitive workflows such as drafting personalized emails, analyzing coverage, or checking policy details.
Personal AI assistant: Afori’s compliant AI chat supports brokers in client meeting preparation, insurance-related queries, and daily prioritization.

With Afori, administrative tasks run quietly in the background, allowing brokers to focus on what truly matters: advising clients, growing their business, and strengthening relationships.

Yellow’s participation in this round underscores its continued commitment to supporting early-stage startups that leverage AI to modernize traditional industries and create real operational impact.