Wikifarmer raises $7.7 million (€7.1M) in a round co-led by Brighteye Ventures, Europe’s leading venture capital fund focused on the future of learning and work, and Piraeus Bank, Greece’s leading agricultural bank, with follow-on participation from Point Nine Capital and Metavallon.
AI at the core: Wikifarmer deploys artificial intelligence to automate price discovery, predict market movements, match buyers with verified suppliers, and manage end-to-end transactions—building the intelligence layer for an $8 trillion industry where less than 1% of B2B transactions take place online.
Partnership with Piraeus Bank launches FarmClick: a joint venture to digitize the agricultural inputs market—seeds, fertilizers, crop protection products, machinery, and advisory services—across Greece.
The funds will support global expansion into new producing regions in Latin America and Africa, bringing total funding to approximately $18 million, with investors including Point Nine Capital, Metavallon, Inveready, and a select group of founder-operators and industry leaders.
The global agri-food industry generates over $8 trillion annually, employs more people than any other sector worldwide, and remains one of the least digitized. Less than 1% of agricultural B2B transactions occur online. Farmers create the most value in the chain but typically capture only 10–20% of the final price, with the rest absorbed by layers of intermediaries. Cross-border trade still relies on phone calls, brokers, and fragmented logistics, with transactions taking 45 days or more to complete.
Wikifarmer, the round, and its partners
Wikifarmer, the AI-powered B2B marketplace connecting food companies directly with producers across more than 45 countries, has raised $7.7 million (€7.1 million) to change this. The round was co-led by Brighteye Ventures, Europe’s leading specialist VC fund focused on the future of learning and work, and Piraeus Bank, Greece’s leading bank and primary agricultural banking partner. Existing investors Point Nine Capital and Metavallon VC also participated.
With teams in Athens and Seville, Wikifarmer already serves buyers and producers across Spain, the Mediterranean, and more than 45 countries worldwide.
This investment brings total funding to approximately $18 million. Wikifarmer is now evolving from the “Wikipedia of Agriculture” (a free agricultural knowledge library used by over 12 million visitors in 17 languages) into the operating system of agricultural trade: a platform that manages the full lifecycle of B2B transactions—from price discovery and negotiation to quality assurance, logistics, payments, and financing.
The company’s “learning-to-business” model—where farmers using the knowledge library become marketplace participants—has created something difficult to replicate: a commercial relationship with producers built on trust, not just transactions.
AI as the engine: building the operating system of agricultural trade
The ambition is to become the “operating system of agricultural trade”—a data, intelligence, and transaction layer for global agricultural commerce.
While traditional platforms digitize the storefront, Wikifarmer digitizes the entire trade stack: pricing, negotiation, quality control, logistics, payments, and financing—all powered by AI.
The company deploys AI across its platform:
Brighteye Ventures: investing in the knowledge-to-commerce flywheel
Brighteye Ventures co-led the round based on Wikifarmer’s unique position at the intersection of agricultural education and trade infrastructure.
“Agriculture remains one of the most fragmented and intermediary-heavy sectors globally, with margins lost across multiple layers of complexity. Wikifarmer’s ability to use education as a catalyst for commercial transactions is differentiated. The team is removing friction, reclaiming margins on both sides of the marketplace, and equipping farmers with the knowledge needed to operate more profitably.
They have created a high-trust environment where knowledge drives commerce. Combined with an AI-first approach to automating the supply chain, we believe Wikifarmer has the potential to become foundational trade infrastructure for agricultural commerce. We back their vision of a smarter, more transparent food supply chain where education fuels trust and trade,” said David Guérin, Partner at Brighteye Ventures, and Isabella Vahdati, Principal at Brighteye.
Piraeus Bank: a strategic partnership to digitize Greek agriculture
Piraeus Bank’s involvement is not a conventional VC investment—it is a strategic operating partnership.
The two organizations have launched FarmClick, powered by Piraeus and Wikifarmer, a joint venture that will build and operate a digital marketplace for agricultural inputs and services in Greece.
Piraeus Bank serves the majority of the country’s agricultural community and, through FarmClick, will digitize this relationship—bringing “capital as a capability” by extending financial and operational resources to producers who previously lacked access.
“Our partnership with Wikifarmer is a strategic step toward the digital transformation of the agricultural sector. Through FarmClick, we combine our financial expertise with Wikifarmer’s technological capabilities to provide producers and suppliers with modern tools that enhance their competitiveness and sustainability,” said George Karamousalis, Transformation Director at Piraeus Bank.
A platform built for the new era of agriculture
“We are not just connecting buyers and sellers—we are using AI to restructure the supply chain and unlock value currently lost to inefficiency, opacity, and outdated processes. This round allows us to take our model global.
By expanding into Latin America and Africa, we are bringing high-quality products to global markets at fair prices. Our partnership with Piraeus Bank and the launch of FarmClick represent a shift in how agriculture is financed and operated—moving the entire industry from analog to digital,” said Ilias Sousis, co-founder and CEO of Wikifarmer.
“Artificial intelligence will transform agricultural supply chains faster than most expect. Today, a buyer in London sourcing olive oil still depends on brokers, trade fairs, and phone calls. We are building a world where AI removes the friction, opacity, and inefficiency that have defined agricultural trade for centuries—and both sides of every transaction benefit. We intend to lead that transformation,” Sousis added.
Use of proceeds: AI, expansion, and new infrastructure
The capital will be deployed across three strategic priorities:
1. Scaling the AI-powered trading platform
The majority of funds will support the continued development and deployment of Wikifarmer’s AI capabilities—from pricing intelligence and automated matching to transaction management and trade finance.
2. Expansion into new producing regions
Wikifarmer will build supply networks in Latin America and Africa—regions representing a significant share of global agricultural production but still underserved by digital trade infrastructure.
This expansion complements the company’s strong Mediterranean and European base, including its Seville office, which acts as a hub for Western European buyers and Spanish producers across key categories such as olive oil, citrus, and fresh produce. The company also operates in the UK, Italy, Poland, and Greece.
3. Launch and scaling of FarmClick
The joint venture with Piraeus Bank will go live in Greece in 2026, creating a blueprint for partnerships with financial institutions in other markets.
“Since our investment, we have seen Wikifarmer evolve from a strong digital marketplace into a more sophisticated infrastructure player within the agri-food supply chain. The company’s focus on technology, operational depth, and international scalability reflects the long-term vision we identified from the outset,” said Gerardo Redondo, Chief Investment Officer at Inveready.
What the operating system covers
Wikifarmer’s operating system goes beyond trade. The platform facilitates transactions in olive oil, dried fruits, nuts, table olives, spices, and fresh and frozen produce between Mediterranean producers and buyers in Europe and the Middle East.
Its free agricultural library—available in 17 languages and recognized by the United Nations as the “Wikipedia of Agriculture”—serves as an entry point for millions of farmers worldwide. Together with the Wikifarmer Academy and pricing intelligence tools, it creates strong user retention: farmers come to learn and stay to trade.
About Wikifarmer
Wikifarmer is a global B2B agritech platform empowering farmers through education and direct access to commercial markets. Founded in Athens in 2017 by Ilias Sousis and Petros Sagos, the company operates an AI-powered transactional marketplace for agricultural products, a free knowledge library in 17 languages, the Wikifarmer Academy, and pricing intelligence tools.
Operating under a merchant model, Wikifarmer provides end-to-end support across negotiations, logistics, quality control, payments, and financing. With offices in Athens and Seville, the platform serves thousands of businesses across more than 45 countries. Total funding raised: ~$18 million
Web: www.wikifarmer.com | LinkedIn: www.linkedin.com/company/wikifarmer-corporation/
About Brighteye Ventures
Brighteye is a European specialist venture capital fund focused on the future of learning and work. Since its launch in 2018, the firm has backed more than 50 companies building the HumanOS of tomorrow—systems that enable people to learn, work, and adapt in an increasingly intelligent world. Brighteye invests in category-defining platforms that leverage technology to amplify human potential.
About Piraeus Bank
Piraeus Bank is the leading bank in Greece, with a dominant position in agricultural banking and a strong commitment to supporting the sector’s sustainable transition. The bank’s strategic investment in Wikifarmer and the creation of FarmClick reflect its commitment to the digital transformation of Greek agriculture.
About Point Nine Capital
Point Nine is an early-stage venture capital firm focused on software, headquartered in Europe with a global investment scope. Founded in 2011, it has backed more than 180 companies across over 30 countries, including Algolia, Attio, Delivery Hero, Loom, Revolut, Poolside, and Typeform. Point Nine focuses on founders building the future of software, increasingly shaped by AI. In 2023, Point Nine led Wikifarmer’s €5 million seed round.
About Metavallon VC
Metavallon VC specializes in funding technology startups from Pre-Seed to Seed+ stages, supporting ambitious entrepreneurs in building transformative businesses across multiple sectors and geographies. With over €70 million in assets under management, the fund has invested in more than 35 startups since 2018. Metavallon led Wikifarmer’s initial funding round in 2021.
About Inveready
Inveready is a European alternative investment platform founded in 2008, managing more than €2.5 billion in assets across multiple strategies, including venture capital, venture debt, and growth capital. The firm specializes in designing flexible financial structures to support high-growth companies in Spain and across Europe. - https://inveready.com/
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