Vidext, the Spanish startup is redefining its business process automation using artificial intelligence.They have closed a €6 million Series A round led by Flashpoint, an international tech investment firm with c. $500 million AUM that invested in c.90global tech companies originating from Europe: Shazam, Chess.com, and Guesty. HWK, 4Founders Capital, Sabadell Venture Capital, and DraperB1 also participated in the round, forming a top-tier investor syndicate.
The deal is positioning Vidext as one of the best-placed players to lead the fast-growing global AI business automation market, estimated in the billions and expanding rapidly.
Vidext’s platform turns written content into professional, personalized videos using AI, enabling companies to automate repetitive tasks, increase efficiency, and gain actionable insights for faster, more effective decision-making.
Founded in 2022 in Valencia, Vidext has grown 3.5x over the past year,, with a customer base of more than 250 companies, including major multinational companies such as Iberdrola, Loewe, Mapfre, ISDIN, Yves Rocher, and Daiichi-Sankyo, which already use its technology to transform communications and optimize processes.
Use of proceeds: Global Expansion and Disruptive Product
The new financing will be used to support the launch of a new AI product designed specifically for marketing and sales teams, helping them to automate processes, eliminate administrative tasks, accelerate workflows, and empower decision-making.
The product already has a waitlist of dozens of companies seeking early access, confirming strong market demand even before its release.
At the same time, the company will accelerate its international expansion: opening operations in the UK in 2025 and preparing to enter the US in 2026, to become a global player in AI business automation.
“In just three years, we've scaled a vision from Valencia into a thriving business, surpassing €2M in ARR and securing over 250 global clients, including leaders like Iberdrola, Loewe, and Mapfre. With the backing of Flashpoint and our investment partners, we are now poised to launch our technology in the UK and US markets, proving that Spain is a powerhouse for building globally ambitious, world-class companies.,” said Jon Enríquez, co-founder and CEO of Vidext.
Márton Medveczky, associate partner at Flashpoint Venture Growth Fund IV added: “This investment is a testament to our conviction that Vidext has all the makings of a future unicorn. We're backing a truly exceptional team, whose disruptive technology is perfectly positioned in a high-growth market. We expect Vidext to become one of the most significant success stories to emerge from the Spanish tech ecosystem.”
“As attention becomes the most valuable currency, Vidext is well-positioned to become the go-to AI platform for companies creating intelligent, engaging content,” added Juan Santamaría, CEO at HWK TechInvestment. He continued: “We believe this team combines global ambition with exceptional speed and execution, and we are proud to support their mission to set the global standard for AI-powered corporate content.”
Founded in 2022 in Valencia, Vidext is the Spanish startup leading AI-powered business automation. Its technology transforms written content into personalized videos and helps communication, sales, and marketing teams automate processes, eliminate repetitive tasks, and make more effective decisions.
With more than 250 clients and exponential growth, Vidext has just closed a €6 million Series A led by Flashpoint to accelerate its international expansion into the UK and the US.
Flashpoint is an international tech investment firm with c. $500 million AUM focused on global tech companies originating from Europe and Israel. Flashpoint manages seven funds across 3 strategies: Venture Growth, Growth Debt, and Direct Secondary. The firm is headquartered in London and has offices in New York, and Tel-Aviv.
Investors in Flashpoint’s funds include Széchenyi Funds, a Hungarian fund manager, and more than 180 major family offices and HNWIs. The funds have made investments in 90 companies including names such as Guesty, Chili Piper, and Office RnD. Flashpoint has completed 23 exits, including the sale of its stakes in Shazam (to Apple), Chess.com (to PokerStars founders and General Atlantic), Marketman (to PSG), and Gurushots (to Zedge), Comeet (to Boathouse Capital), Office RnD (to Blue Star Innovation Partners) etc.
About HWK
HWK TechInvestment is a firm with over €370M assets under management and advisory, investing in technology with two synergic strategies: public equities and venture capital.
Based in Madrid, HWK VC backs early-stage companies building foundational technologies in fields like cybersecurity, observability, data infrastructure, and AI. Portfolio companies include Panda Security (acquired by WatchGuard), Onum (acquired by CrowdStrike), and Devo. Led by a team of tech and business leaders with deep operational experience and a solid network of advisors. They focus on high-conviction investments with long-term support, helping founders scale from pre-seed to market leadership.
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