The Council of Ministers, at the proposal of the Ministry for Digital Transformation and Public Function , has today approved an investment of 98 million euros in a newly created company that will promote a large European group of Spanish audiovisual fiction , Aurora Media Inversiones , with the aim of boosting investment, productions and filming in Spain .
This operation, which will be channeled through the Spanish Society for Technological Transformation (SETT) , is part of the Spain Audiovisual Hub Plan, an initiative that is part of the Recovery, Transformation and Resilience Plan , financed by the European Union through the Next Generation funds , and which is led by this ministry through the State Secretariat for Digitalization and Artificial Intelligence (SEDIA) .
The new investment company will be led by Secuoya Content Group , specializing in the creation, production, post-production and distribution of content, and will be structured within a public-private partnership model in which SETT participates with a 49% stake .
This new company aims to significantly increase the competitiveness of the Spanish industry and boost productions and filming in Spain, with the consequent economic impact, estimated at more than two billion euros and the creation of 3,600 jobs (1,500 direct high value added jobs) in six years.
Secuoya , founded in 2008 and headquartered in Tres Cantos (Madrid) , has established itself as one of Spain's leading audiovisual studios. It produces series, films, documentaries, and television entertainment content , with a strong international focus and most of its projects featuring its own intellectual property. Secuoya also offers a wide range of audiovisual production services (studios, cameras, post-production, audiovisual engineering, and installations) and has offices in Mexico, Colombia, Peru, Chile, the United States, Qatar, and the United Arab Emirates.
Spain, a key player in the European production market
This investment will not only reinforce Spain's role as a global hub in the audiovisual ecosystem, but will also drive the development of a more integrated, competitive, and relevant industry within the European market . Over the last decade, Spain has established itself as a key player in the European production market, with annual growth of 14%, more than double the European average, and reaching investment levels of €2.9 billion in 2024.
This operation is part of the second phase of the Spain Audiovisual Hub Plan . Alongside the Spain Audiovisual Hub , SETT manages two other financial instruments to boost the technology business ecosystem: PERTE Chip , dedicated to microelectronics and semiconductors, and Next Tech , which incentivizes private investment and improves access to financing in strategic Spanish sectors linked to digital transformation.
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