The Society for Industrial Development of Aragón (Sodiar) unveils a new visual identity symbolizing a stage of renewal and dynamism for the organization. This change coincides with the appointment of Ana Blanch as the new manager, whose purpose aligns with the values and messages conveyed by the new image: closeness, accessibility, support, and commitment to the development of Aragón’s business ecosystem.
The new logo features rounded, organic shapes that evoke empathy, dialogue, and guidance. This aesthetic is deliberate: it reflects a closer and more accessible relationship model, where Sodiar aims to be alongside SMEs, freelancers, and entrepreneurs at all stages of their commercialization, internationalization, digitalization, and innovation projects. In short, in all initiatives that enhance growth and consolidation.
The “d” in the logo carries a special significance: it represents Sodiar’s triple commitment to the economic, social, and territorial development of Aragón. Its enveloping shape symbolizes how the organization supports projects from their inception, reinforcing the vision of an institution that fosters growth, cohesion, and opportunities throughout the region.
The curved lines represent continuity, support, and movement: the shared journey between business owners and a public entity that not only finances but also listens, accompanies, and seeks solutions. They also suggest the connection between different realities across Aragón, strengthening the vision of a public company that is increasingly present in all its regions.
The vibrant, recognizable red conveys strength, initiative, and action: a statement of intent for a new stage characterized by agility, proactivity, and the vocation to be where it is most needed.
“We Finance Value”: a claim that defines who we are and what we contribute to Aragón
The new claim, “We Finance Value,” encapsulates Sodiar’s purpose and the real impact of its activity. “We Finance Value” means supporting projects that generate employment, productivity, and progress; promoting initiatives that strengthen territorial cohesion and equal opportunities; investing in entrepreneurial talent, innovation, and the real economy—all carried out with professionalism, neutrality, and public commitment. “Every financing is an investment in people, territory, and a shared future,” explained Ana Blanch.
The rebranding aligns with Ana Blanch’s vision for her new stage leading Sodiar. Her goal is clear: strengthen the organization’s presence across Aragón, increase its reach, get closer to businesses, and raise awareness of its role as a key alternative financing instrument.
The new identity accompanies this strategic direction. A more modern, accessible brand that aligns with a working style based on listening, supporting, and co-investing alongside the market, with the goal of accelerating viable projects that generate impact in the community. This is done without losing the prestige, seriousness, and experience demonstrated over the last four decades, which is why some signature colors, like red and black, have been maintained.
A brand to multiply Aragón
With this renewal, Sodiar updates its image to better reflect what it is today: a modern, professional, approachable, and committed organization devoted to Aragón’s economic and social development. The new visual identity is not just a redesign; it marks the beginning of a stage in which the organization wants to be more present, more visible, and more connected with those who create jobs, wealth, and opportunities in the region.
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