The Spanish technology company SaveFamily closed 2025 with a 21% increase in revenue, approaching €11.5 million for the first time in its history. The company, recognized for its excellence in smartwatches for families, thus consolidates a meteoric growth that has been repeated year after year, after growing by 31% in 2024 and as much as 60% in 2023, driven by its strong presence in the domestic market and its entry into international markets.
Along the same lines, SaveFamily also recorded a 23% increase in device sales and now has more than 1,500 points of sale across Spain. In addition, the company’s workforce grew by 33% over the past year with the incorporation of international profiles to consolidate its expansion in countries such as France, Italy and Portugal; all with the aim of responding to growing demand and continuing to innovate in the children’s and senior wearable devices market.
Two key factors have driven this growth: the launch of its new smartwatch for children and the increase in subscriptions to its SIM card service, which provides connectivity for SaveFamily devices. This solution, which turns the company into a provider of both products and services, is available on a monthly and annual basis, does not require any long-term commitment, and has experienced remarkable growth of 87% compared to the previous year. Most users now choose annual plans over monthly ones, with a direct positive impact on revenue.
At the international level, SaveFamily’s expansion continues to move forward at a steady pace. Its products are now present in 43 countries, representing a 65.3% increase compared to last year, consolidating its position as one of Europe’s leading brands in family technology. To strengthen its presence abroad, the company has hired several international profiles as Country Managers for France, Italy and Portugal.
“The results of recent years have been exceptional and we aim for 2026 to be even better, continuing with our international expansion strategy and our principles of offering quality and innovation. Our goal has always been to provide products that bring safety and peace of mind to families, and these figures show that we are on the right path,” explains Jorge Álvarez, CEO of SaveFamily.
SaveFamily’s expansion has also reinforced its international recognition. In 2025, the company received multiple awards for the quality and innovation of its technology, highlighting the development of smartwatches for the senior population designed to facilitate their care and ensure they are always located and safe, as well as the strong market reception of the SaveWatch Plus 2, the children’s smartwatch with advanced connectivity and safety features that has become one of the most in-demand products in its European catalog.
The SaveWatch Plus 2 was launched in 2025 as an evolution of the previous model with significant hardware and software improvements and a remarkable story behind it: it was the first watch designed by children to better understand what they want from such a device.
This watch retains key features such as real-time geolocation, SOS button, safe calls and messages, and school mode, while adding new capabilities such as integration with Spotify and WhatsApp. In addition, its main innovation is the integration of an AI designed to safely accompany and entertain children: MarIA, the first AI created exclusively for children and 100% “made in Spain.” A true personal assistant on children’s wrists.
“The market response to the SaveWatch Plus 2 has exceeded our expectations. The combination of safety, connectivity and intuitive features has made this model one of the best-selling smartwatches in our range and has strengthened our position as leaders in family wearable technology in Europe,” says the CEO of SaveFamily.
With these results, SaveFamily positions itself as the leading company in Europe thanks to its strong growth in the sector and its commitment to innovation and global expansion to continue driving its business in the coming years.
SaveFamily is Spain’s leading company in GPS smartwatches. From its headquarters, it distributes its products in more than 43 countries. The company is backed by ABE Capital Partners.
Founded in 2017, a multidisciplinary team of more than 40 professionals serves over one million families that make up its customer base
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