Repsol Corporate Venturing is looking for AI-based solutions to transform the relationship with its customers

Today, corporate innovation is a key driver for accelerating the transformation and digitalization of companies geared towards change and continuous improvement. In this context, Repsol takes another step forward. Through its investment and venture client vehicle, Repsol Corporate Venturing, the company encourages its businesses to detect, test, and scale high-impact technological solutions.

This approach allows Repsol to go beyond the traditional role of a corporate fund: it does not limit itself to investing, but acts as a bridge between the needs of its businesses and entrepreneurship, forming an active part in the promotion of deep tech technologies aligned with the company's energy transition and digitalization objectives.

AI applied to the customer: the new vector of innovation

After several cycles of technological challenges focused on industry, operational efficiency, and renewable energies, Repsol now opens a new call to the entrepreneurial ecosystem by publishing three new artificial intelligence challenges applied to the Customer area.

The goal is to evolve from traditional relationship and segmentation models (based on static attributes: age, gender, location, purchase history) towards a dynamic, continuous, and self-taught system that automatically identifies emerging micro-segments within the customer base, incorporating advanced AI that personalizes and optimizes marketing, e-commerce, and customer service actions in real time, increasing perceived relevance for the user, and improving conversion.

The company is looking for startups with technologies capable of improving and transforming the relationship with millions of users through new service models, hyper-personalization, and intelligent automation, which respond to three specific challenges:

1. Customer Service to improve the customer experience through the creation of virtual agents, conversational interfaces, and evolve the 360 vision of its customers.
2. Marketing for the generation of live micro-segments through generative AI and predictive algorithms, the generation of personalized content, and the optimization of active customer listening.
3. E-Commerce for the real-time optimization of digital content based on data and the generation of dynamic commercial proposals based on AI, through virtual assistants.

A model that offers start-ups something unusual: access to real business

The Repsol Corporate Venturing model is especially attractive for startups because of its ability to validate solutions in real environments, from industrial plants to digital customer platforms. Its scientific and technical infrastructure - with laboratories, pilot plants, and experts in AI, data, and advanced modeling - offers a unique space to accelerate developments.

Since 2016, Repsol has analyzed more than a thousand startups a year and invested in companies that develop critical technologies for decarbonization, energy efficiency, or advanced digitization, with a current portfolio of more than 20 invested companies and more than 70 million euros. All this is supported by a differential model that combines financial investment, technical validation, and access to business. Among its most characteristic features is the direct collaboration between startups and Repsol Technology Lab, the company's innovation center, where more than 230 scientists and technologists accompany investees in experimentation, scaling, and validation processes in real environments.

A call to the innovative ecosystem

Repsol has demonstrated for years that its Corporate Venturing model generates value for both its businesses and the startups with which it collaborates. And now, with the opening of new challenges focused on artificial intelligence applied to the customer, the company invites entrepreneurs, scale-ups, and technology companies to present their solutions.

Interested startups will be able to participate in the next phases of scouting, where their strategic fit, technological capacity, and potential for scaling within the Repsol ecosystem will be assessed.