Reinspira: Harnessing Technological Innovation to Create a New Model for Emotional Well-Being with the Support of BEAZ

Reinspira is a digital emotional well-being platform that provides guidance, practical tools, and access to community resources for people experiencing emotional vulnerability, particularly caregivers, young people navigating life transitions, older adults, and other groups.

The project, currently in its final validation phase, was founded in Galdakao by co-founders Inhar Escudero and Alba Pérez after identifying a lack of solutions that combine ongoing emotional support with meaningful connections to existing community resources.

The idea for Reinspira emerged in 2024 when Escudero and Pérez learned that, in Spain, more people had died by suicide that year than in traffic accidents.

“It was a statistic that deeply affected us,” says Escudero. “We also discovered that 70% of public social support and emotional well-being programs and services are unknown to citizens. They existed, but they were invisible,” explains the co-founder.

Reinspira aims to become “a bridge between citizens’ emotional needs and the services, associations, and support groups available in their communities.” To achieve this, the initiative adopts a preventive and complementary approach, distinct from clinical diagnosis, with the goal of creating spaces for reflection, guidance, and community connection.

“Today there are many meditation and wellness apps, but very few combine continuous emotional support with access to real local resources,” says Escudero. He adds: “Information without guidance does not transform anything. Emotional well-being, like any meaningful change, requires practice, reflection, and someone who can support you without judgment.”

Technology plays a central role in the project and has become one of its key pillars. Reinspira uses artificial intelligence to provide personalized conversational support, offer a library of psychoeducational content validated by professionals, and deliver practical, accessible resources for emotional self-care. It also enables an anonymous peer-support community complemented by an interactive map of associations, municipal programs, and social services available throughout Bizkaia, allowing users to explore resources freely without sharing their location.

Unlike applications focused solely on content consumption, Reinspira uses AI as a tool for reflection and guidance within a broader ecosystem of emotional well-being and community support.

“Technology facilitates access to emotional well-being, but it also recognizes its own limits. It can help people reflect and find direction, but it is not the protagonist,” explains the co-founder.

The startup is currently in an advanced validation stage and is developing a functional prototype that will be tested with real users before launch. Reinspira is pursuing a gradual growth strategy based on impact measurement and continuous product improvement, while developing both a B2C (Business-to-Consumer) and a B2G (Business-to-Government) model. The latter is designed to foster collaboration with municipalities and public administrations.

“This platform will make it easier to reach people who would never actively look for a ‘mental health’ app because they do not see it that way. Instead, they will discover it through municipal programs,” says Escudero.

Throughout this process, Reinspira has received support from BEAZ, the public agency of the Provincial Council of Bizkaia dedicated to entrepreneurship support, through Prestaekin, a training and business idea management program for entrepreneurial teams in Bizkaia. The startup has also benefited from strategic support provided by the Bilbao Chamber of Commerce through its acceleration programs.

This support has enabled Reinspira to accelerate prototype development and strengthen its connections with entrepreneurs, mentors, and the Basque public innovation ecosystem.

“Without BEAZ, Reinspira would be several months behind where we are today. Instead, we are six months ahead, in the final validation and refinement phase,” concludes Escudero.

The SPRI Group offers Basque companies the opportunity to showcase their activities through its own communication channels. If your project is related to areas such as R&D&I, digitalization, internationalization, entrepreneurship, or innovation, you can participate in the We Talk About You initiative. Companies can also access a wide range of support programs and services.