PwC has advised Apollo Global Management, Inc. on its investment in Atlético de Madrid, one of the most prestigious football clubs in Europe.

Apollo Sports Capital (ASC) is a global investment company specialising in the sports sector and a subsidiary of Apollo. Its activity focuses on the entire sports and live-events ecosystem, with a primary emphasis on investment opportunities in credit and hybrid structures.

ASC’s investment aims to strengthen the club’s position among the elite of world football and support its ambition to build long-term success for millions of fans around the globe. As long-term investors, ASC and the current shareholders will work with Atlético de Madrid’s management to reinforce the Club’s financial strength, sporting competitiveness, and community impact.

PwC Spain has provided financial, tax, technology, and cybersecurity due diligence services, as well as tax structuring advice. The PwC team involved in the transaction included sports transaction experts from Deals, Tax, IT and Cybersecurity practices, led by PwC Spain in collaboration with PwC UK.

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