PwC advises MasOrange on its strategic alliance with Zurich Insurance, the largest distribution agreement in the insurance sector in Spain

PwC has advised MasOrange on its strategic alliance with Zurich Insurance, marking the largest distribution agreement ever reached in the Spanish insurance sector.

More than 32 million customers will benefit from this collaboration, which integrates telecommunications, insurance, technology, and artificial intelligence to deliver personalized, high value-added offerings.

The agreement aims to reach over 7.5 million policies and exceed €1.5 billion in accumulated sales over the next ten years. The use of technology, artificial intelligence, data, and advanced analytics will be key to this partnership—reshaping the business perspective and driving growth.

The transaction was led by PwC’s Financial Deals team, with Pablo Martinez-Pina, CFA at the helm, alongside Saul Alejandro Rodriguez Villapol, Diego de Riaño Carri, and Daniel Pelaez, providing financial advisory services throughout the entire process.

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