PwC advises Grupo SM on the sale of SM Educamos to Sdui Group

PwC has advised Grupo SM on the sale of its SM Educamos platform to Sdui Group, a transaction that represents a significant step in the consolidation of digital platforms and solutions for the education sector. The transaction was announced last October (see details).

Throughout the transaction, PwC’s M&A, Strategy& and Transaction Services teams supported Grupo SM as a fully integrated Deals advisory team, providing corporate finance, carve-out and financial due diligence support to the seller.

The transaction marks a strategic milestone for both parties. For Grupo SM, it reinforces its focus on its core mission and strategic initiatives in education. For Sdui Group, the acquisition expands its footprint and capabilities across Spanish-speaking markets through the addition of a leading, scalable EdTech platform.

PwC would like to highlight and thank the Grupo SM team for their trust and collaboration throughout the process, in particular José Manuel Cidad Castrillo, Óscar M. and Nicolás Chapa, for their leadership and commitment. PwC also acknowledges Uría Menéndez, which acted as legal advisor to the seller and played a key role in the successful closing of the transaction.

The following teams took part in the transaction:

PwC M&A: Hector Aralucea, Cristina Rodriguez Abásolo, José Boogen García, CFA, Juan Zapatero Lamas, Iñigo Carsi Ramón-Borja
PwC Strategy&: José Manuel Fernández, Miguel Ortega Fernández de Aránguiz, Jorge Toribio Tobes, Jaime Ramos Quintana
PwC Transaction Services: Ander de la Lama Urrutia, Ainhoa Bárcenas López
Uría Menéndez legal team: Martín Jordano, Victoria Suárez-Santamarina Silván

The transaction underscores PwC’s commitment to providing integrated advisory services in strategic transactions within the education and technology sectors.