In addition, Overgie integrates all of Berrly’s CRM capabilities into its platform (data management, segmentation, ticketing, direct communication, app, etc.), resulting in a unified platform that combines engagement, CRM, loyalty, analytics, and new revenue streams in community and fan engagement environments.
Data ownership, direct user contact, and independent monetization
In a context where most companies depend on external platforms (social networks), Overgie proposes a model based on data ownership, direct user contact, and independent monetization. With Overgie’s own infrastructure, clubs, artists, and creators no longer need to rely on social media to interact with their fans: until now, customer management tools (CRM) and community platforms were separate, whereas Overgie merges them into a single solution.
The global creator economy market reached $205 billion in 2024 and is expected to reach $1.3 trillion by 2033, with a compound annual growth rate of 23.3%, according to Grand View Research. Currently, this market for tools for creators, clubs, and communities is dominated by US companies such as Meta, TikTok, and YouTube, making Overgie Europe’s bet to build its own infrastructure in a highly significant economic industry.
To achieve this, both Berrly and Overgie continue operating under their own commercial brands and teams, but are integrated into a shared ecosystem that enables growth in functionality for both platforms. This integration accelerates Overgie’s ability to offer a more complete and professional solution to a market that demands robust, independent tools for loyalty, membership, and community management outside large corporations.
Jordi Julià, CMO of Overgie, who leads the platform’s strategic vision and growth, highlighted that “for years, creators, clubs, artists, and brands have built huge communities on platforms that do not allow them to access their own user data, and any change in their algorithm or a new data policy can change their relationship with fans and break it overnight.” He added: “Now, with Berrly within Overgie, we finally offer a real alternative: own technology, own data, direct relationship. That is what the market needs, and what we are going to build together with a global vision.”
For his part, Eric Sala i Marin, until now CEO of Berrly and currently CTO of Overgie, where he leads technological integration and product development, explained that “Berrly was born to help associations better understand their members and build stronger relationships with them.” He stated: “By integrating with Overgie, that purpose does not change, but rather it is amplified, because now we have the ecosystem, scale, and team to take it much further.”
About Overgie:
Overgie is a platform specialized in community management and fan engagement for the new entertainment industry. It works with content creators, artists, clubs, and community-driven brands with the goal of ensuring that all data is owned by them and providing an end-to-end solution to maximize engagement and recurring business around their communities.
For more information: https://www.overgie.com/
About Berrly:
Berrly is a SaaS CRM technology platform specialized in the digitalization of management for clubs, associations, foundations, and NGOs. It enables the management of member databases in compliance with GDPR, direct communications, fee collection, and event organization with ticket sales, all through a member app and digital membership card. The company was part of Stellum Capital andEaso Ventures
For more info:https://www.berrly.com
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