Seville-based XR company Odders, a pioneer in the development of virtual reality (VR) games and applications, has secured the backing of CaixaBank’s DayOne and Axon Partners Group through the investment vehicle Axon Desarrollo Andalucía to support its new strategic focus on smart glasses and augmented reality (AR).
A partnership to shape the future of smart glasses
The collaboration between the three organisations will drive the development of innovative solutions and products in the smart glasses space, a sector expected to experience exponential growth in the coming years. This strategic alliance will not only accelerate innovation but also consolidate Odders’ leadership in the augmented reality market, leveraging the potential of a technology set to transform industries such as entertainment, sport & fitness, and workplace productivity.
“We were pioneers in the virtual reality industry, and we are now investing in smart glasses and augmented reality — technologies that will define the future. With the support of CaixaBank’s DayOne and Axon Partners Group, we are taking confident steps towards becoming a European leader in this space,” said Ana Molina, CEO of Odders.
“We are delighted to be partnering with Odders. We admire the leadership and vision of its founders — Ana Molina, Fernando García, Juan José Flores and Jaime Pichardo — and the work they are already doing in Andalusia to take augmented reality to the next level. Together, we will accelerate solutions with real impact for professionals and society, achieving milestones that we are convinced will mark a turning point,” added Macarena González, Head of Investments for Axon in Andalusia.
A track record defined by innovation and success
Since its founding, Odders has stood out for its innovation, agility and commitment to cutting-edge technologies, creating internationally acclaimed VR experiences. With six launches in six years and a presence on all major XR platforms, the company is today one of the most experienced players in the extended reality sector. This new strategic direction strengthens its pioneering role in the industry.
In gaming, Odders has been at the forefront of adopting advanced technologies such as hand tracking — with the successful Chess Club — and mixed reality, notably with Make It Stable.
In the fitness space, Odders developed Les Mills XR Bodycombat, the highest-rated training app on Meta Quest, named App of the Year 2022 and highlighted several times by Mark Zuckerberg during the global Meta Connect event. The app was created in partnership with Les Mills, the world’s largest group fitness company, active in over 20,000 gyms and with 140,000 instructors worldwide.
With over 1 million copies sold and more than 7 million workouts completed globally, Odders will continue to push innovation forward with this new business line focused on augmented reality, smart glasses and fitness.
Partnering with global technology leaders
Odders’ expertise is strengthened by direct collaborations with major technology and entertainment players including Meta, Bytedance (parent company of TikTok) and Google. Its products are available across all the leading platforms — Apple, Meta, PlayStation, Steam, PICO and, very soon, Google — making it one of just three companies worldwide to have launched products on every major XR platform.
About Odders
Odders is a pioneering developer of immersive virtual reality (VR), augmented reality (AR) and mixed reality (MR) experiences. Founded in Seville in 2019, the company has launched six products in six years and is one of only three companies worldwide with a presence on all major XR platforms: Apple, Meta, PlayStation, Steam, PICO and, soon, Android XR. Known for its innovation and integration of cutting-edge technology, Odders has created hit products such as Les Mills XR Bodycombat, named App of the Year 2022 on Meta Quest. Its business is defined by partnerships with leading technology companies such as Meta, Bytedance and Google, positioning Odders as a European leader in the XR sector — and now also in the emerging field of smart glasses.
About Axon Partners Group
Axon is a global investment and consulting firm specialising in technology and innovation, with approximately €700 million under management and a presence in Europe, the Americas and EMEA. Founded in 2006, the firm has more than 100 professionals and offices in Madrid (headquarters), Seville, Bogotá, Milan and Istanbul. Axon Desarrollo Andalucía is an R&D&I portfolio fund designed to promote research, development, innovation and digitalisation in Andalusia, under the framework of the European Regional Development Fund (ERDF).
About CaixaBank DayOne
DayOne is CaixaBank’s specialised service designed to support, develop and accompany young, innovative and fast-growing companies with global reach that operate in high-value-added sectors and are primarily equity-financed. Launched in 2017, DayOne offers bespoke financial solutions such as venture debt, specialist consultancy, and a team of advisers with deep sector knowledge, supporting startups and scaleups through every stage of their growth.
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