Oakley Capital (“Oakley”), a leading pan-European mid-market private equity investor, is pleased to announce that Oakley Capital Fund VI is investing in Paraty Tech (“Paraty”), Spain’s fastest-growing hotel demand generation platform.
Founded in Malaga in 2012 by siblings Gina and Franz Matheis, Paraty Tech is a cloud-based demand generation platform used by independent hotels, hotel chains across Iberia, with a growing footprint in Latin America and the US.
The company provides a fully customisable platform enabling hotels to manage direct reservations, pricing, and availability through their own online (website) and offline (telephone) direct channels. Paraty’s popularity has been driven by its user-friendly interface, ease of integration with property management systems, and its proven ability to significantly increase direct bookings and reduce reliance on OTAs. The company’s commission-based core business is complemented by a suite of additional services including digital marketing and outsourced contact centres.
Paraty Tech has achieved impressive revenue growth by taking market share from legacy providers and cross-selling its expanded portfolio of value-added services. Oakley will support Paraty’s team to accelerate international expansion and pursue strategic acquisitions in the fragmented Travel Tech space to create a scaled leader with a broadened product offering.
This investment continues Oakley’s successful track record of building high-growth, cloud-based platform businesses in Iberia, such as ERP SaaS platform Grupo Primavera, now part of Cegid Group, and legaltech leader vLex, which Oakley recently agreed to sell at a $1 billion valuation.
"We see significant opportunity to back fast-growing, founder-led technology businesses across Iberia. Gina and Franz have already built Paraty into a market leader that is disrupting the entire hotel booking sector not just in their home market, but increasingly on the global stage. We look forward to supporting the team as they scale Paraty into an international category leader", has declared Peter Dubens, co-Founder & Managing Partner — Oakley Capital
"We were seeking a partner that shares our entrepreneurial vision and ethos, and that aligns with Paraty’s DNA, a customer-centric philosophy, with a clear focus on adding value and delivering outstanding customer support. Oakley’s strong track record with Iberian founders, through investments such as idealista, Seedtag and vLex, made them a natural choice for us." says Gina Matheis, co-Founder & CEO — Paraty Tech
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