Nory, the first AI-native restaurant management system, has announced the closing of a $37 million Series B funding round led by Kinnevik, bringing the company’s total funding to $62.6 million. This news comes just a year after its Series A round, led by Accel, which also participated again alongside Samaipata and other existing investors. The new capital injection will allow the company to accelerate the development of its AI assistants and strengthen its international expansion.
The hospitality sector is currently facing challenging conditions in Europe. In Spain, labor costs have increased over the past year due to inflation, labor shortages, and absenteeism. Additionally, 64% of companies in the sector report difficulties in finding qualified staff. This environment puts further pressure on margins, particularly for small establishments and those in highly seasonal tourist areas.
Nory was created precisely to address these challenges. Its comprehensive AI platform enables restaurants to manage operations and profitability with modules for business intelligence, inventory, staff management, and payroll. Founded by Conor Sheridan—who previously created Mad Egg, one of Ireland’s fastest-growing restaurant chains—the platform is tailored to meet the evolving needs of the hospitality industry. Thanks to Nory, restaurants have reduced operational costs by nearly 20% and increased baseline net profits by up to 50%.
Furthermore, the automation of routine processes saves each restaurant over 100 hours of administrative work per month, freeing teams to focus on what really matters. Nory facilitates everything from business analysis and staff scheduling to procurement, finance, and digital customer engagement. Its AI platform learns from historical sales and operational data to provide real-time insights and actionable recommendations directly to frontline teams.
Nory’s clients include both independent brands and major restaurant groups in the UK, Ireland, and the United States, including Black Sheep Coffee, Jamie Oliver Group, and Azzurri Group.
This Series B round will strengthen the platform’s development with new AI capabilities, the hiring of top-tier data scientists, the refinement of proprietary algorithms, and the deployment of autonomous assistants. It will also fund Nory’s accelerated expansion into the U.S. market.
“At a time when the hospitality sector is under immense pressure, we are giving restaurants back control over their profitability and future,” said Conor Sheridan, founder and CEO of Nory. “The future of the sector is not about robots or gimmicks, but AI that makes restaurants smarter, more agile, and more profitable, freeing teams to focus on what really matters: great food and memorable customer experiences.”
“Nory is rewriting the rules of hospitality,” said José Gaytan de Ayala, Investment Lead at Kinnevik. “In a sector facing rising costs and increasing complexity, Nory stands out as the only AI-native platform designed to help restaurants overcome these challenges. Its clients value the platform highly and praise its quality and strong ROI. With our support, Nory will deepen its AI development and bring the next wave of innovation to restaurateurs in the UK and beyond.”
About Nory
Nory is the first AI-native restaurant management system, designed to give hospitality operators control over their profitability. Headquartered in London and founded in 2021 by Conor Sheridan, co-founder of Mad Egg—one of Ireland’s fastest-growing restaurant groups—Nory combines business intelligence, staff management, inventory, and payroll in a single intuitive platform.
By analyzing historical sales and operational data, Nory provides real-time insights and AI-driven recommendations that streamline decision-making, reduce costs, and increase margins. On average, restaurants using Nory reduce operational costs by nearly 20% and increase baseline net profits by up to 50%.
Nory works with leading hospitality brands in the UK and Ireland, including Jamie Oliver Group, Black Sheep Coffee, and Azzurri Group.
More information at www.nory.ai
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