Ad Populum, an international entertainment brand management and licensing group and operator of, among others, Graceland, has acquired a majority stake in CADB, the management company of Bran Castle, globally renowned for its association with the Dracula legend.

The transaction follows a long negotiation and arbitration process regarding the commercial management of the tourist asset, one of Romania’s most visited landmarks, attracting more than one million visitors annually and posting record results in 2024. Following completion, operational management will be led by the US group.

NORGESTION acted as financial advisor to the sellers in the transaction.

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