The Gipuzkoa-based company Neety offers an artificial intelligence platform for the B2B business sector, helping companies connect with the right businesses through more precise commercial actions. This startup, founded just one year ago, has already gained the trust of more than 50 companies. It has been selected for the tenth edition of the BIND program and has received support from the SPRI Group to back its entrepreneurial projects.
The company entered the market in 2025 on the initiative of three entrepreneurs from Zumaia, Errenteria, and Irun after identifying a very specific problem within B2B commercial teams, “especially in export and internationalization teams: a large part of their time is not actually spent selling, but searching for companies, reviewing scattered information, updating tools, prioritizing contacts, and deciding when to pursue an opportunity.”
The company was created to transform this manual and fragmented process into an intelligent B2B business development system. “Our goal is to help companies detect business opportunities, prioritize them, and act at the right time,” explains founder and CEO Unai Arambarri.
In its first year, the startup closed a €330,000 pre-seed funding round, more than 50 companies have trusted its product, and around 200 sales professionals use the platform. “One of the main lessons we’ve learned during this stage is that the market does not simply need more sales automation, but rather better criteria to know where to focus sales efforts. That is why Neety is not only focused on sending messages, but on helping decide which company to target, when to do it, and with what specific action.”
Neety was selected for the 10th edition of the BIND program, and “this participation is especially relevant because it directly connects with one of our strategic focuses: helping industrial and traditional B2B companies improve their business development processes through artificial intelligence.” Thanks to BIND, the company is collaborating with two major industrial firms to apply Neety to a real-world challenge involving the acquisition, prioritization, and activation of international B2B business opportunities.
The company’s main product is a B2B commercial intelligence platform that helps sales teams contact the right companies at the right time with more precise commercial actions. Its primary sectors include industry and manufacturing, traditional B2B companies, professional services with consultative sales models, and companies undergoing national or international expansion processes.
Neety currently has a growing team made up of its three founding partners. At this stage, the priority is to consolidate the product, improve retention, increase the value delivered to customers, and prepare for the next growth phase.
As an early-stage technology startup, a significant portion of its resources is allocated to R&D and product development. “We estimate that currently more than 50% of our revenue and raised investment is devoted directly or indirectly to R&D, product development, and artificial intelligence activities.”
Neety does not view R&D as an isolated department, but rather as a central part of the company. “Our main technological challenge is transforming scattered information — websites, LinkedIn, CRM systems, external signals, and sales activity — into useful and actionable commercial decisions.”
The support received from the SPRI Group through the Ekintzaile+ program is primarily aimed at strengthening the company’s growth stage. Specifically, it is intended to accelerate Neety’s commercial consolidation. “This support is especially relevant because it allows us to move from an initial product validation phase to a stage of greater commercial traction, professionalizing the team and increasing our ability to reach more B2B companies.”
The company’s main challenge over the coming years is to become a benchmark in B2B commercial intelligence for industrial and professional services companies across Europe. “In the medium term, we want Neety to become an intelligence layer for B2B companies: a system that helps identify where opportunities are, when to act, and which commercial action makes the most sense at any given moment.”
Their vision is for B2B sales to rely less on intuition, Excel spreadsheets, and manual prospecting, “and instead function as a smarter, more measurable system connected to market realities.”
The SPRI Group offers Basque companies the opportunity to share information about their activities through its own communication channels. If your project is related to topics such as R&D&I, digitalization, internationalization, entrepreneurship, or innovation, you can participate in the “We Talk About You” initiative.
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