naturr, the digital platform that connects consumers with artisanal food producers, has opened its capital to new investors through the equity crowdfunding platform Startupxplore. The company aims to accelerate its growth and strengthen its marketplace model focused on artisanal agri-food products.
Naturr’s proposal is based on a clear premise: the artisanal food sector needs a commercialization model adapted to new consumer habits. Unlike traditional marketplaces, which present products in a functional and often undifferentiated way, Naturr focuses on an approach built around storytelling, brand identity, and a direct connection with the product’s origin.
The startup has already demonstrated strong market traction. During 2025, the company multiplied its sales volume by six, growing from €58,000 to €336,000, reinforcing the validation of its business model.
In addition, the project shows solid efficiency metrics, with a customer lifetime value (LTV) of €69 compared to a customer acquisition cost (CAC) of €17–18, confirming the profitability and scalability of the model.
An experienced team backed by the entrepreneurial ecosystem
Naturr is led by David Rubio Mateos and Víctor Hernández Cabezas, entrepreneurs with experience in the digital and agri-food sectors. The project is also supported by Alfonso Tomás, CEO and co-founder of PcComponentes, one of Spain’s largest technology e-commerce companies, who participates as a reference investor.
Investment round open until March 27
The investment round will remain available on Startupxplore until March 27, with the goal of closing the operation and formalizing the capital increase during April.
The company has already reached its minimum funding target, although there is still room for additional investors before reaching the maximum amount.
Investors can participate with a minimum ticket starting at €500, and can also benefit from tax deductions of up to 50% on personal income tax (IRPF), in accordance with current regulations for startup investments in Spain.
As an additional incentive, investors participating in the round will receive a 15% discount on all products available on the Naturr website.
Through this operation, Naturr aims to strengthen its growth and continue developing a platform designed to transform the way artisanal agri-food products are marketed in the digital environment.
You can find all the information available to invest at this link
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