Movilia is the new fleet management technology group created to offer solutions tailored to all levels of digital maturity in the market. The group brings together the expertise of Movertis and the track record of Localizador Sherlog, combining complementary capabilities under a shared structure without altering the identity or operations of each brand.
Movertis, leveraging its in-house technology development capabilities, will continue to drive innovation and deliver advanced solutions for operations with higher operational requirements. Localizador Sherlog, for its part, is one of the pioneers in the sector, with more than 50,000 vehicles under management, and has been firmly established as a leading company nationwide for over 20 years. The company provides digital solutions that enable rapid adoption by new businesses, making a key contribution to the expansion and growth of the fleet management market in Spain.
With around 100,000 vehicles managed and 10,000 customers in Spain, Movilia starts from a strong position in terms of scale and commercial traction. The company expects to grow at double-digit annual rates and has estimated recurring revenues of €10 million.
Seaya Andromeda joins as a financial partner, providing the solidity needed to drive market consolidation. In addition to its financial backing, the fund contributes its experience as a specialized investor in technology and growth companies, strengthening the project’s credibility and rigor while supporting the group’s strategic vision.
Movilia will be led by Pablo Mazón, founder and CEO of Movertis, who will assume the role of Chief Executive Officer of Movilia and lead this new phase. The Guillem family will retain operational management of Localizador Sherlog, ensuring continuity of the founding team and preserving the identity and positioning of both brands within the group.
“The creation of Movilia would not be possible without the track record and solidity that Localizador Sherlog brings. Its deep knowledge of the market, close customer relationships, and ability to respond to a wide range of needs allow us to build a project with a real foundation, ready to grow and evolve over the long term. Through this partnership, we will be able to offer Localizador Sherlog customers the technological solutions developed by Movertis,” says Pablo Mazón, CEO of Movilia and founder of Movertis.
“The creation of Movilia allows us to leverage Movertis’ technological solutions and make them available to Movilia’s customers, while keeping the identity of Localizador Sherlog and our way of working fully intact. This enables us to focus on market expansion and on attracting new customers who have not yet taken their first steps in digitizing their fleets,” says Francisco Guillem of Localizador Sherlog.
The group is structured as an organization designed to reinforce what already works, provide technological robustness, and enable orderly growth. With this approach, Movilia evolves while preserving the experience valued by customers and laying the foundations to address the future needs of the sector.
About Movilia:
Movilia is a fleet management technology group created in Spain through the integration of Movertis and Localizador Sherlog, with the aim of driving operational efficiency and cost optimization in mobility markets. The group brings together a portfolio of specialized brands that enables it to offer solutions aligned with different levels of digital maturity, while maintaining the identity and independent operations of each company.
The company operates under a flexible and scalable structure designed to support organizations as they evolve in a sector that demands greater productivity, simplicity, and measurable results. The group is backed by Seaya Andromeda as a partner, providing financial strength and experience in building growth-oriented technology companies, reinforcing the project’s stability and long-term outlook
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