Mercamadrid, the largest fresh food distribution, commercialization, processing, and logistics platform in Spain, celebrates the Demo Day of its first international call for innovation, in partnership with the accelerator Eatable Adventures. The Smart Food Future Innovation Challenge is the first initiative carried out by the new Mercamadrid Innovation Hub, providing innovative solutions to real challenges posed by companies within Mercamadrid. The focus areas for this challenge were logistics, packaging, and waste valorization.
During this event, five startups showcased their proposals to companies, with a focus on optimizing transportation routes in terms of sustainability and cost, as well as identifying traceability systems for goods. In the packaging area, they presented proposals aimed at improving food preservation, extending shelf life, and considering sustainability factors. Lastly, the challenge also aims to valorize waste and food scraps by transforming them into raw materials or creating new products, which included exploring options for reusing packaging materials.
Startups and Innovative Solutions
The selected startups now have an exceptional opportunity to collaborate closely with Mercamadrid, effectively applying their innovative solutions to meet the specific needs of Spain’s largest platform for the distribution, commercialization, transformation, and logistics of fresh food. This strategic collaboration will enable the startups to leverage Mercamadrid’s robust infrastructure and extensive logistics network, while also benefiting from its deep knowledge and expertise in the sector. By working together, the startups and Mercamadrid can drive meaningful advancements and create a positive impact on the fresh food industry.
This milestone propels Mercamadrid towards becoming an innovative ecosystem that brings global value to the entire fresh food sector.